2024: The Fifth Annual South Carolina Small Business Marketing Grant Program

Introduction:

Evening Post Newspaper Group, the esteemed publisher of The Post and Courier and over 15 other media outlets in South Carolina, takes pride in its unwavering support of small businesses and nonprofit organizations within the state. In keeping with this commitment, we are thrilled to announce the launch of our fifth annual Small Business Marketing Grant (SBMG) program for the first and second quarters of 2024.

Program Overview:

The SBMG program is meticulously designed to provide eligible small businesses and nonprofit organizations with complimentary advertising opportunities across the state. By participating in this program, businesses can gain invaluable exposure and reach a wider audience, ultimately contributing to their growth and success.

Eligibility Criteria:

To qualify for the SBMG program, businesses and organizations must meet the following criteria:

– Must be a small business or nonprofit organization legally registered and operating in South Carolina.
– Must have a physical presence in the state.
– Must not be a subsidiary or affiliate of a larger corporation.
– Must not be a political organization or candidate.
– Must not have received a previous SBMG grant in the past two years.

Application Process:

Interested businesses and organizations can apply for the SBMG program by visiting the designated website: postandcourier.com/SBMG. The online application portal will be open until Friday, February 16, 2024.

Matching Grant Details:

Under the SBMG program, Evening Post Publishing will generously match advertising investments made by eligible businesses and organizations up to a certain amount. To participate, businesses must commit to a minimum six-month advertising campaign, and contracts will include a 50% match. This means that for every dollar invested in advertising, the business will receive an additional 50 cents worth of advertising space or time.

Important Conditions:

– All allotted marketing value must be matched for complimentary advertising to run alongside paid investments.
– Matching ad grants do not carry cash value.
– All partnerships must be agreed upon by March 31, 2024.
– Matching ad space does not apply towards contract commitments.

Benefits of Participation:

Participating in the SBMG program offers numerous benefits to small businesses and nonprofit organizations, including:

– Increased visibility and brand awareness through advertising in reputable media outlets.
– Access to a wider audience and potential customers throughout the state.
– Cost-effective advertising solutions, as the matching grant reduces advertising expenses.
– Support from experienced advertising professionals who can assist in crafting effective marketing campaigns.

Program Timeline:

– Application Deadline: Friday, February 16, 2024
– Partnership Agreements: Must be finalized by March 31, 2024
– Advertising Campaign Duration: Minimum six-month commitment

Contact Information:

For more information about the SBMG program, businesses and organizations can contact their advertising account executive or send an email to [email protected].

Conclusion:

The 2024 South Carolina Small Business Marketing Grant program presents an exceptional opportunity for small businesses and nonprofit organizations to amplify their marketing efforts and reach new heights of success. By taking advantage of this matching grant program, businesses can gain valuable advertising exposure and expand their customer base, contributing to the overall economic growth and vitality of South Carolina.