Advancing Diversity in Advertising and Public Relations: The Myra Blackmon AdPR Academy

Introduction

In the dynamic realms of advertising and public relations, the need for diversity and inclusion rings loud and clear. Despite significant strides made, research reveals a disheartening lack of representation for various minority groups within these industries. The University of Georgia’s Grady College of Journalism and Mass Communication recognized this pressing issue and established the Myra Blackmon AdPR Academy for Diversity and Inclusion. This transformative four-day boot camp empowers diverse students with the skills, knowledge, and connections they need to launch successful careers in advertising and public relations.

The Imperative for Diversity in Advertising and PR

The absence of diversity in advertising and public relations professions is a stark reality. According to a 2023 report by the American Association of Advertising Agencies, a staggering 90 percent of agencies were led by white CEOs, while white professionals comprised a dominant 65 percent of the employee population. Minorities were severely underrepresented, with Hispanic or Latino individuals making up a mere 12 percent, Asian professionals at 11 percent, Black professionals at 7 percent, Middle Eastern professionals at 3 percent, and Native American and Pacific Islander professionals accounting for less than 1 percent.

A similar study conducted by the Association of National Advertisers in 2022 revealed that women constituted 67 percent of marketing departments in ANA member companies, while men held 32 percent of the positions, and nonbinary individuals represented less than 1 percent. In the public relations and communications sector, a 2023 report by the Diversity Action Alliance indicated an overwhelming 73 percent white workforce in 2021, with Black professionals comprising 8 percent, Hispanic or Latino professionals at 7 percent, Asian professionals at 7 percent, individuals identifying with two or more races at 3 percent, and Native Hawaiian or Pacific Islander professionals at less than 1 percent.

The AdPR Academy: A Catalyst for Change

The Myra Blackmon AdPR Academy stands as a beacon of hope, aiming to dismantle the barriers that hinder diversity in advertising and public relations. This transformative program provides hands-on learning, expert mentorship, and invaluable networking opportunities to students from diverse backgrounds, empowering them to excel in these dynamic fields. Open to juniors, seniors, and first-year graduate students, the academy selects its participants through a rigorous process, ensuring that the chosen individuals possess the drive, talent, and commitment to succeed.

The selection process involves a short video introduction, a polished résumé, a compelling letter of recommendation, and an insightful online profile. Partner institutions play a crucial role in nominating deserving students, with each institution allocated four spots annually. Strategically scheduled in the fall, the academy prepares students for the internship and job opportunities that await them the following summer.

Curriculum and Programming: Nurturing Excellence

The AdPR Academy’s curriculum is meticulously designed to impart core skills essential for thriving in the advertising and public relations industries. Led by accomplished professionals who reflect the diversity of the field, the coursework covers a wide range of topics, including interviewing and networking techniques, a comprehensive understanding of a full-time professional’s daily responsibilities, and proficiency in industry-specific tools and platforms.

Students engage in a series of interactive sessions, gaining practical experience through speed networking, expert reviews of their résumés and LinkedIn profiles, professional headshots, and an immersive “dine around” event, where they connect with industry professionals over dinner and forge meaningful relationships. Additionally, they collaborate in teams to tackle real-world case studies for partner organizations, presenting their findings at the end of the week for evaluation and potential awards.

Impact and Outcomes: Empowering Success

The AdPR Academy’s impact on its participants is profound. Graduates emerge from the program equipped with an impressive portfolio of work, a polished résumé that showcases their skills and experiences, a network of professionals who can guide and support their career growth, and a peer network that provides a sense of community and belonging as they navigate the industry.

The academy awards a certified credential from the University of Georgia, a testament to the rigorous training and valuable knowledge acquired during the program. This credential enhances graduates’ résumés, setting them apart in the competitive job market. The majority of AdPR Academy alumni secure positions in advertising and public relations, with some finding success in related fields such as human resources. Many graduates have also embarked on entrepreneurial ventures, launching their own businesses or pursuing careers in photography or podcasting.

Post-survey results provide compelling evidence of the academy’s transformative impact: 85 percent of students find the program a worthwhile investment, enthusiastically recommending it to their peers, and expressing a heightened sense of competence and confidence in their abilities.

Future Directions: Expanding Horizons

Since its inception, the AdPR Academy has experienced steady growth, welcoming over 150 students from 24 colleges and universities, including 11 HBCUs. The program’s reach continues to expand, fostering a more diverse and inclusive advertising and public relations landscape. However, the academy faces the challenge of attracting more male students, as less than 15 percent of participants typically identify as male. Efforts are underway to promote the program’s value to young male talent, ensuring that the industry benefits from the contributions of a truly diverse workforce.

In 2022, the AdPR Academy received a generous endowment from renowned PR professional Myra Blackmon, providing much-needed resources to sustain and expand the program’s impact. With this endowment, the academy can continue its mission of fostering diversity and inclusion in advertising and public relations, empowering the next generation of professionals to succeed in these dynamic fields.

Conclusion: A Call to Action

The Myra Blackmon AdPR Academy stands as a beacon of hope, demonstrating the transformative power of diversity and inclusion in the advertising and public relations industries. By providing diverse students with the skills, knowledge, and connections they need to succeed, the academy is shaping a brighter future for these fields.

If you are a diverse student passionate about advertising and public relations, we encourage you to apply to the Myra Blackmon AdPR Academy. This exceptional program could be the catalyst for your success, propelling you towards a fulfilling and impactful career in these dynamic industries.

Together, let’s break down the barriers, amplify diverse voices, and create a truly inclusive environment where everyone has the opportunity to thrive in the worlds of advertising and public relations. The time for change is now. Apply to the AdPR Academy today and be a part of the movement towards a more diverse and inclusive future.