The Rise of AI in Televisions: A CES 2024 Report
In the ever-evolving landscape of consumer technology, CES 2024 emerged as a resounding testament to the growing dominance of artificial intelligence (AI) in our daily lives. Among the myriad innovations unveiled at the show, AI-powered televisions stole the spotlight, signaling a paradigm shift in the way we experience entertainment and information.
AI’s Ubiquity at CES 2024
AI’s presence was palpable throughout CES 2024, with press releases and executive speeches echoing its transformative potential. Manufacturers across the board touted the integration of AI into their products, recognizing its ability to enhance user experiences, optimize performance, and redefine the boundaries of what televisions can do.
AI-Powered Upscaling: A New Standard
One of the most prevalent applications of AI in televisions was in the realm of upscaling. Traditionally, upscaling techniques have been employed to enhance the quality of lower-resolution content, bringing it closer to the clarity and detail of higher-resolution sources. However, CES 2024 revealed a significant leap forward in this technology, with AI emerging as the driving force behind this transformation.
Scott Ramirez, TCL’s vice president of marketing and development, emphasized the crucial role of AI in improving picture quality. He noted that TCL’s entire 2024 lineup would feature AI-powered upscaling, a testament to the company’s belief in this technology’s potential to elevate the viewing experience.
Beyond Upscaling: AI’s Expanding Applications
While upscaling garnered significant attention, manufacturers also showcased a wide range of other AI-driven capabilities in their televisions. Hisense, for instance, introduced its Hi-View Engine chipsets, designed to tailor viewing experiences to each individual family member. Doug Kern, Hisense USA’s marketing head, highlighted the chipsets’ deep learning capabilities, enabling them to analyze image areas, adjust facial appearances, and refine the overall viewing experience.
LG’s Orchestrated Intelligence: AI as a Guiding Principle
LG took a holistic approach to AI integration, envisioning it as the guiding force behind its entire product line. CEO William (Joowan) Cho described LG’s AI brain as a powerful engine that orchestrates processes, understands customer needs, and generates optimal solutions. LG’s AI-powered TVs can even recognize different users by voice and apply the appropriate user profile, personalizing the viewing experience like never before.
Samsung’s Holistic AI Approach: A Seamless Experience
Samsung echoed LG’s holistic approach to AI, seamlessly integrating it across its entire portfolio. Jay Kim, executive vice president of Samsung Visual Display Business, explained that Samsung devices combine traditional computing processors, graphics processors, and neural processors to deliver exceptional AI experiences. He emphasized that while consumers may not consciously notice the presence of an NPU, they would undoubtedly appreciate the enhanced experiences it enables.
AI’s Potential for Enhancing Everyday Life
The applications of AI in televisions extend far beyond mere entertainment. Samsung envisions AI playing a vital role in promoting health and fitness goals. By analyzing workouts through the Samsung Health application, AI can assess posture, provide guidance for proper form, and offer personalized feedback. This integration of AI promises to transform televisions into comprehensive wellness companions.
Conclusion
CES 2024 marked a watershed moment for the television industry, with AI emerging as the defining trend. Manufacturers showcased a diverse array of AI-powered features, ranging from upscaling and facial recognition to personalized recommendations and health monitoring. As AI continues to evolve at an exponential pace, it is poised to reshape the television experience, offering consumers unprecedented levels of convenience, personalization, and entertainment.