Aleph Group Makes Major Move, Acquiring Entravision’s Digital Advertising Arm to Cement its Global Dominance in Emerging Markets

Miami, Florida – July 1, 2024 – In a move sending ripples through the global digital advertising landscape, Aleph Group, a leading player known for connecting digital media platforms with advertisers and consumers in emerging markets, today announced its acquisition of Entravision Global Partners (“EGP”). EGP, the digital commercial partnership arm of Entravision Communications Corporation, adds serious firepower to Aleph’s arsenal.

Expanding Aleph’s Global Footprint and Reach: A Power Play

This isn’t just another acquisition; it’s a strategic masterstroke. This move dramatically expands Aleph’s global footprint, cementing its position as the go-to platform for global digital media aiming to reach audiences in Latin America, Asia-Pacific (APAC), the Middle East, Africa, and Europe. Think one-stop shop for reaching billions of potential customers. Yeah, it’s kind of a big deal.

With this acquisition, Aleph isn’t just expanding, it’s exploding. We’re talking about a massive reach across over one hundred and forty countries. Over sixty digital media platforms and more than twenty-six thousand advertisers now have access to a combined audience that’s bigger than some continents – we’re talking over three billion consumers. It’s like Aleph just threw a digital advertising party, and the whole world RSVP’d “yes.”

Why This Acquisition Is Huge: Breaking Down the Benefits

Unmatched Global Reach: Aleph Just Went Global, Global

Let’s talk about reach, baby. This acquisition supercharges Aleph’s presence in twenty-nine markets across Southeast Asia (formerly MediaDonuts), Latin America, and Central America (formerly Cisneros Interactive). We’re talking about a who’s who of digital media markets.

And it’s not just about new markets; it’s about strengthening existing relationships with major players like TikTok, X (formerly Twitter), Spotify, Pinterest, Criteo, Snapchat, and others. Imagine being at a digital marketing conference and realizing Aleph is basically best friends with everyone who matters. That’s the kind of clout we’re talking about.

Strengthened Markets: A Deep Dive

Let’s get specific, because that’s where the real magic happens. This acquisition means Aleph is leveling up in some of the fastest-growing digital markets on the planet:

• Latin America: Mexico, Brazil, Argentina, Colombia, Chile, Peru, Puerto Rico, Ecuador, Dominican Republic, Guatemala, Costa Rica, Uruguay, Panama, Bolivia, Paraguay, Nicaragua, Honduras, El Salvador.
• APAC: India, Indonesia, Thailand, Philippines, Malaysia, Vietnam, Singapore, South Korea, Taiwan, Hong Kong, Mongolia.

If you’re a business looking to make waves in these markets, Aleph just became your new best friend. Just saying.

Solidified Leadership: The Undisputed Champ

With this acquisition, Aleph isn’t just playing in the big leagues; they’re basically rewriting the rulebook. It establishes them as the undisputed heavyweight champion of enabling digital marketing in emerging economies. Think Mike Tyson in his prime, but for digital advertising.

EGP brings deep roots in key Central America and APAC markets to the table, perfectly complementing Aleph’s already impressive global network. It’s like combining the Avengers with the Justice League – an unstoppable force in the digital advertising universe.

Aleph Group’s Vision: Connecting the World, One Click at a Time

This isn’t just about market share and global domination (though that’s definitely part of it). Aleph Group CEO and Founder, Gaston Taratuta, sees this acquisition as a giant leap towards a more connected future. “The acquisition of EGP is a significant milestone for Aleph…,” he says, “With EGP’s strong foundation in key markets, this acquisition perfectly complements our existing global network, making Aleph the sole and undisputed leader in facilitating digital marketing within emerging economies…” That’s some serious ambition right there.

But Taratuta isn’t stopping there. He’s got his eyes on the long game. “As we approach our 20th anniversary in 2025, we are focused on building a lasting legacy and anticipate continued growth and success,” he adds. Translation: Aleph is just getting started.

Democratizing the Digital World: Access for Everyone

At its core, Aleph’s mission is to level the playing field. They’re all about making the digital world accessible to everyone, regardless of where they are or what language they speak. The goal? To foster economic growth and empower communities through the power of digital transformation. It’s like that old saying, “Give a man a fish, and you feed him for a day. Teach a man to fish online, and…well, you get the idea.

And they’re putting their money where their mouth is. Aleph’s manifesto, “We believe access changes the world,” isn’t just some corporate slogan; it’s the driving force behind everything they do.

Empowering the Future: Aleph’s Commitment

This acquisition strengthens Aleph’s commitment to building a more inclusive digital future. Here’s how:

• Digital Ad Expert: They’re not just about selling ads; they’re about educating the next generation of digital marketers. Their Digital Ad Expert platform provides professionals with the skills they need to thrive in the ever-evolving digital landscape. Think of it as a digital marketing boot camp, but with less yelling and more career opportunities.
• Global Collaboration: Aleph is all about breaking down barriers, and that starts with their team. With experts fluent in over sixty languages, they’re building bridges and fostering collaboration across borders. It’s like the United Nations of digital advertising, but with better coffee.
• Empowering Partners: Aleph is committed to helping their partners in emerging markets succeed. They provide the tools and resources needed to monetize digital advertising inventory, giving businesses in these regions a fighting chance in the global marketplace. It’s about time someone leveled the playing field.
• Simplifying Advertising: Aleph offers local and global advertisers a one-stop shop for all their digital advertising needs. From education and revenue generation to streamlined cross-border payments, they’re making it easier than ever to reach a global audience. Consider it digital advertising without the headache.

About Aleph Group: A Digital Powerhouse with a Heart

So, who is this digital advertising titan shaking things up? Let’s get acquainted:

• Global Reach: With operations in over one hundred and forty countries, Aleph connects over twenty-six thousand advertisers with a mind-boggling three billion consumers. That’s a lot of zeros.
• Partners in High Places: Aleph rolls with the big dogs, partnering with over sixty leading digital media platforms, including TikTok, X, Microsoft, Google, and many more. If you’re a digital native, you’ve probably seen their handiwork.
• Empowering the Underserved: Aleph is passionate about using its powers for good. They equip businesses and communities in underserved markets with proprietary technologies, localized solutions, and local teams of industry experts. It’s like a digital superhero origin story, but without the capes (though we wouldn’t rule it out).
• Education is Key: Remember Digital Ad Expert? It’s not just a catchy name; it’s a testament to Aleph’s commitment to education. This premier education platform delivers top-tier learning programs and certifications for individuals, businesses, and even governments. They’re basically the Harvard of digital advertising.
• Money Talks: Aleph makes it rain (digitally, of course) with Aleph Payments, facilitating cross-border payments and credit underwriting. They’re like the PayPal of the digital advertising world, but with more global reach.
• The Brains Behind the Operation: Founded in 2005 by the visionary Gaston Taratuta, Aleph is now a global force with over one thousand four hundred employees in over seventy-five offices worldwide. That’s a lot of brainpower dedicated to connecting the world through digital advertising.
• Backed by the Best: When you’re this good, everyone wants in. Aleph is backed by major investors like CVC Partners, Mercado Libre, Sony, Twitter, and Snap. Talk about a vote of confidence.

The Future is Digital, and Aleph is Leading the Charge

This acquisition isn’t just about two companies becoming one; it’s about a shared vision for a more connected, more equitable digital future. With its expanded reach, unwavering commitment to emerging markets, and focus on empowering the next generation of digital talent, Aleph Group is poised to shape the future of digital advertising. Buckle up, it’s going to be a wild ride.

Press Contacts:

Aleph Group: [email protected]
Global Communications Manager: Adam Bezeczky
Hudson Sandler: Andrew Leach, Adam Joste-Smith – [email protected]