Diane T. Gagnier Propels Mudd Advertising’s Strategic Vision as Vice President of Strategy and Business Development
Renowned Automotive Industry Expert Joins Forces with Mudd Advertising to Drive Transformative Growth
CEDAR FALLS, IOWA – In a strategic move poised to revolutionize its capabilities and accelerate transformative business growth, Mudd Advertising proudly welcomes Diane T. Gagnier as the new Vice President of Strategy and Business Development for its OEM Partnership Division. With an illustrious career spanning over two and a half decades in the automotive OEM sector, Gagnier brings an arsenal of expertise to the Mudd Advertising team.
Gagnier’s extensive automotive industry experience, particularly her recent tenure at Stellantis, where she masterfully managed and expanded dealer market center operations, positions her as an invaluable asset to Mudd Advertising. Her profound understanding of the OEM landscape, coupled with her proven ability to orchestrate operational excellence, will be instrumental in optimizing capacity and delivering exceptional results for Mudd Advertising, its esteemed OEM clients, and strategic partners.
As the Vice President of Strategy and Business Development, Gagnier will spearhead transformative business development strategies that align seamlessly with Mudd Advertising’s unwavering commitment to maximizing return on investment and optimizing dealer clients’ ad spend. Her expertise in crafting value-driven solutions and her unwavering focus on operational efficiency will be critical in propelling the agency’s continued growth and innovation.
Gagnier’s educational background is equally impressive, boasting a Master’s degree in Business from Central Michigan University, a Bachelor’s degree in Liberal Arts from Wayne State University, and an Associate’s degree in Legal Assistance from Macomb Community College. This diverse academic background, complemented by her extensive industry experience, makes her uniquely qualified to lead Mudd Advertising’s strategic initiatives and drive business success.
“We are beyond thrilled to have Diane join our team,” exclaimed Jim Mudd Jr., CEO of Mudd Advertising. “Her exceptional experience and proven expertise in the automotive OEM sector make her an invaluable asset to Mudd Advertising. We recognize the immense opportunity to harness Diane’s high caliber of knowledge and leadership skills as we continue to evolve our marketing strategies and optimize our dealer clients’ ad spend.”
Gagnier’s appointment as Vice President of Strategy and Business Development became effective on January 2nd, 2024. She will be based in the Detroit, Michigan, metro area, where she will play a central role in shaping Mudd Advertising’s strategic direction and driving its growth trajectory.
About Mudd Advertising
Mudd Advertising stands as a leading full-service automotive marketing and advertising agency, specializing in both traditional and digital media. The agency’s comprehensive suite of services encompasses strategic planning, creative development, media placement, and analytics, enabling it to deliver impactful and measurable results for its clients. Mudd Advertising’s unwavering commitment to innovation and its deep understanding of the automotive industry have made it a trusted partner for OEMs and dealer clients alike.