Leadership Shakeup at Barbados Tourism Marketing Inc.: Andrea Franklin and Cheryl Carter Take the Helm

Significant Changes in Barbados’ Tourism Leadership

In a bold move to revitalize Barbados’ tourism industry, Barbados Tourism Marketing Inc. (BTMI) has appointed Andrea Franklin as its new Chief Executive Officer (CEO) and Cheryl Carter as its Chief Operating Officer (COO), effective April 1, 2024. These appointments signal a new era of leadership and strategic direction for BTMI and the tourism sector in Barbados.

H3>Andrea Franklin: A Seasoned Tourism Professional

Andrea Franklin, a native of Barbados, brings a wealth of tourism industry experience to her new role as CEO of BTMI. With decades of experience in both local and international tourism and hospitality, Franklin has held various leadership positions throughout her career. Her extensive knowledge of the tourism landscape and her passion for promoting Barbados as a premier tourist destination make her an ideal candidate to lead BTMI into the future.

Franklin’s previous roles include Manager of Product Integration and Senior Business Development Manager in the New York sales office for BTMI. More recently, she served as the Country Manager for Chukka Caribbean Adventures for five years, where she demonstrated her ability to drive growth and enhance the customer experience.

H3>Cheryl Carter: A Global Tourism Expert

Cheryl Carter joins BTMI as its new COO with over two and a half decades of experience in the tourism industry. Her diverse expertise spans marketing, sales, and destination management, with a proven track record of developing and implementing successful tourism strategies. Carter’s appointment as COO is expected to strengthen BTMI’s global presence and enhance its marketing and promotional efforts.

Carter previously held the position of Interim Head of Global Markets in the U.K. for BTMI, where she demonstrated her leadership and strategic planning abilities. Her diverse experience in various sectors of the tourism industry, coupled with her international perspective, will be invaluable in driving growth and attracting more visitors to Barbados.

H2>Ian Gooding-Edghill’s Confidence in the New Leadership

Barbados’ Minister of Tourism and International Transport, Ian Gooding-Edghill, expressed his utmost confidence in the newly appointed CEO and COO. He highlighted Andrea Franklin’s deep-rooted knowledge of the tourism industry in Barbados and her proven track record of success in various leadership positions. Gooding-Edghill also commended Cheryl Carter’s extensive global tourism experience and her ability to develop innovative marketing strategies.

The Minister believes that the combined expertise of Franklin and Carter will elevate BTMI’s performance and contribute significantly to the growth of Barbados’ tourism sector. He stated, “I am confident that under their leadership, BTMI will continue to promote Barbados as a leading tourist destination and drive economic growth for our country.”

H2>Embracing a New Era of Tourism in Barbados

The appointments of Andrea Franklin and Cheryl Carter as CEO and COO of BTMI mark a new chapter for Barbados’ tourism industry. Their leadership and expertise will be instrumental in driving growth, enhancing the island’s global competitiveness, and positioning Barbados as a leading tourist destination.

With their combined passion for tourism and their commitment to promoting Barbados, Franklin and Carter are expected to lead BTMI in developing innovative strategies, expanding market reach, and delivering exceptional experiences for visitors. The future of tourism in Barbados looks promising under their guidance.

As Barbados continues to attract visitors from around the world, the leadership of Andrea Franklin and Cheryl Carter will be crucial in ensuring that the island remains a top choice for tourists seeking a unique and unforgettable vacation experience.