BBC Studios Appoints Susannah Clark as Chief Communications and Marketing Officer

In a strategic move to bolster its growth ambitions, BBC Studios has announced the appointment of Susannah Clark as Chief Communications and Marketing Officer (CCMO). Effective August 2024, Clark will join BBC Studios’ Executive Committee, bringing a wealth of experience to the role.

Susannah Clark’s Background

Clark is a seasoned communications executive with a proven track record in global brand building and stakeholder engagement. Prior to joining BBC Studios, she served as Executive Vice President of Communications at Farfetch, where she led global communications strategy and oversaw the company’s successful IPO.

Previously, Clark headed global communications at King Digital Entertainment, the creators of the popular mobile game Candy Crush Saga. She also held communications roles at MoneySuperMarket.com and other leading organizations.

BBC Studios Profile

BBC Studios is a global content studio that produces and distributes award-winning content across multiple platforms. The company is a commercial subsidiary of the British Broadcasting Corporation (BBC) and is the BBC’s largest programming supplier.

BBC Studios has a thriving media and streaming business, generating approximately 80% of its revenue from non-BBC customers. The company’s portfolio includes popular titles such as “Planet Earth III,” “Strictly Come Dancing,” “Happy Valley 3,” “Prehistoric Planet,” “Doctor Who,” and “Good Omens.”

Financial Performance

BBC Studios has experienced significant financial growth in recent years, doubling its revenue and profits over the past five years. In 2022/23, the company reported record-level revenue of £2.1 billion and profits of £240 million.

Susannah Clark Appointed as BBC Studios’ Chief Communications and Marketing Officer

In a strategic move to bolster its global presence, BBC Studios has appointed acclaimed executive Susannah Clark as its Chief Communications and Marketing Officer (CCMO). Effective August 2024, Clark will join the esteemed BBC Studios Executive Committee, overseeing the company’s communications and marketing initiatives.

Susannah Clark’s Renowned Expertise

Clark brings an impressive track record to her new role. As Executive Vice President of Communications at Farfetch, she spearheaded global communications strategies that elevated the brand’s reputation and drove business growth. Her expertise extends to King Digital Entertainment, where she excelled as the head of global communications, and MoneySuperMarket.com, where she played a pivotal role in shaping the company’s brand identity.

BBC Studios: A Global Content Powerhouse

BBC Studios stands as a global leader in the content creation industry, producing award-winning intellectual property that captivates audiences worldwide. Its thriving media and streaming business has propelled the company to become the BBC’s largest programming supplier. Notably, 80% of its revenue is generated from non-BBC customers, a testament to its universal appeal.

BBC Studios’ recent successes include the captivating documentaries “Planet Earth III,” “Prehistoric Planet,” and “Happy Valley 3,” as well as the beloved entertainment programs “Strictly Come Dancing” and “Doctor Who.”

Financial Triumphs and Strategic Vision

Over the past five years, BBC Studios has witnessed a remarkable surge in revenue and profits, doubling its earnings and achieving record-level revenue of £2.1 billion in 2022/23. With profits reaching £240 million in the same period, the company’s financial strength is undeniable.

Tom Fussell, CEO of BBC Studios, expressed his confidence in Clark’s abilities, stating, “Susannah’s appointment reflects our ambitious growth plans. Her experience and skills perfectly align with our company goals, and we anticipate her significant contributions to our continued success.”

Susannah Clark’s Vision for BBC Studios

Clark envisions a future where BBC Studios continues to excel as a global content creator and distributor. She emphasizes the importance of creating and nurturing high-quality content, establishing strategic partnerships for monetization, and implementing effective communications and marketing strategies to engage stakeholders.

Clark’s vision also includes raising the company’s profile through award-winning content and aligning with the BBC Masterbrand and BBC Group strategy. By leveraging her expertise and passion, she aims to drive the company to new heights.

Conclusion

Susannah Clark’s appointment as BBC Studios’ Chief Communications and Marketing Officer marks a significant chapter in the company’s growth trajectory. Her proven track record and strategic vision will undoubtedly contribute to BBC Studios’ continued success as a global content powerhouse. With her at the helm, the company is poised to captivate audiences worldwide with its exceptional programming and innovative marketing initiatives.