Biden Campaign Airs First Abortion-Focused Ad of 2024, Targeting Trump on Roe v. Wade
Full-Court Press on Abortion Rights
As the 2024 presidential race heats up, the Biden campaign is launching a comprehensive effort to put abortion rights front and center. The campaign’s first TV ad of the year features a powerful testimonial from Dr. Austin Dennard, a Texas OB-GYN whose life was personally impacted by the state’s abortion ban.
The Ad: “Forced”
The minute-long ad, titled “Forced,” features Dr. Dennard’s emotional direct-to-camera testimonial. She recounts her experience of having to travel out of Texas to terminate a pregnancy with a fatal condition due to the state’s strict abortion ban. Dennard criticizes former President Donald Trump for overturning Roe v. Wade and highlights the devastating impact of his actions on women’s reproductive rights.
Blame on Trump, Focus on Galvanizing Voters
The ad directly blames Trump for the overturning of Roe v. Wade and seeks to galvanize voters around the issue of reproductive rights. The Biden campaign aims to portray Trump as a direct threat to personal freedoms, including the right to choose.
Targeting Battleground States, Suburban Women, and Young Voters
The ad will run in seven battleground states – Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin – as well as nationally. The campaign targets suburban women and young voters, hoping to reach demographics that have shown support for abortion rights.
Biden and Harris to Headline Events
President Biden and Vice President Kamala Harris will participate in events focused on reproductive rights, including a reproductive freedoms tour in Wisconsin and a joint campaign event in Virginia.
Capitalizing on Public Discontent
The Biden campaign aims to capitalize on public discontent with the Supreme Court’s decision to overturn Roe v. Wade. Nearly two-thirds of Americans disapproved of the decision, and polls indicate that Americans align more with the Democratic Party on abortion.
Personal Stories and Resonating with Voters
The Biden campaign believes that personal stories like Dr. Dennard’s will resonate with voters and highlight the importance of abortion rights. Senior campaign officials have emphasized the effectiveness of ads featuring personal testimony.
Biden’s Actions on Abortion Rights
President Biden has taken some executive actions related to abortion access and contraception, but these actions have been limited due to challenges in acting independently. The campaign emphasizes Biden’s commitment to vetoing a national abortion ban and fighting to restore the protections of Roe v. Wade.
Conclusion
The Biden campaign’s first abortion-focused ad of 2024 sets the stage for a concerted effort to make reproductive rights a central issue in the upcoming presidential election. The campaign aims to galvanize voters, particularly suburban women and young voters, by highlighting the devastating impact of Trump’s policies on abortion access and emphasizing the importance of protecting reproductive rights.