Biden-Harris Campaign Doubles Down: Investing in Black Media, Elevating Black Voices
The Biden-Harris reelection campaign is making a powerful statement about their commitment to Black America—and they’re putting their money where their mouth is. In a move that’s sending ripples through the media landscape, the campaign announced a significant advertising purchase with the National Newspaper Publishers Association (NNPA), the trade association representing the Black Press of America. But this is more than just an ad buy; it’s a strategic investment in Black media and a direct line to Black voters.
Show Me The Money: Campaign Invests in Black Press Power
The campaign didn’t come to play. They’re dropping a cool $.5 million on advertising with the NNPA. You read that right—a cool million and a half smackeroos! This major announcement went down at the NNPA’s Annual National Convention in Baltimore, a fitting backdrop for a move that’s all about amplifying Black voices.
But wait, there’s more! The Biden-Harris campaign isn’t just writing a check and bouncing—they’re sponsoring the entire NNPA convention! Held in Baltimore, a city with a rich Black history and vibrant Black media scene, the convention (June 19-22) brought together Black publishers, journalists, and media professionals from across the country. Talk about a power move!
The Faces Behind the Headlines: Key Players Making Noise
This isn’t just about money; it’s about the people. Let’s meet the power players making this historic partnership pop:
- Jasmine Harris: This powerhouse is the Director of National Black Media for Biden-Harris 2024. She’s the strategist making sure Black voters know what’s up and why this election is all that and a bag of chips.
- Bobby R. Henry Sr.: As Chairman of the NNPA, he keeps it real about the importance of supporting Black media. This ain’t just about headlines; it’s about empowering communities.
- Dr. Benjamin F. Chavis, Jr.: Talk about a boss! As NNPA President and CEO, he’s giving props to the Biden-Harris campaign for showing up and showing out for Black America.