Climate Change Takes Center Stage: New Ad Blitz Targets Midwest Voters

Get ready, Michigan and Wisconsin, because climate change is coming to your TV screens. And we’re not talking about another documentary with melting glaciers (though, let’s be real, those are important). This time, it’s about cold, hard cash – campaign cash, that is.

A Green Wave of Spending Hits the Airwaves

Evergreen Collaborative, a climate advocacy group with close ties to Washington Governor Jay Inslee, is dropping a cool million bucks on a television ad campaign. That’s right, seven figures dedicated to spreading the good word about, well, the climate. And they’re not just picking random states, oh no. They’re zeroing in on Michigan and Wisconsin, two states that always seem to find themselves in the thick of election drama.

Starting Tuesday, viewers in the Flint and Grand Rapids markets in Michigan, along with those in the Milwaukee market in Wisconsin, will be treated to a three-week barrage of climate-conscious messaging. Why these states, you ask? Well, let’s just say they know a swing state when they see one.

The Stakes? Higher Than Your Uncle Bob After a Wisconsin Fish Fry

This isn’t just some small-potatoes ad buy, folks. Political analysts are calling it one of the most significant third-party presidential campaign ad pushes we’ve seen this early in the election cycle. Remember those nail-biting election nights where every vote in Michigan and Wisconsin seemed to matter? Yeah, this ad campaign is banking on those vibes.

The message? It’s all about President Biden and his track record on renewable energy. Think of it as a highlight reel of all the green things the administration has been up to. And who better to deliver that message than a couple of familiar faces?

Midwest Governors Take the Spotlight

The Evergreen Collaborative isn’t messing around with this campaign. They’re bringing in the big guns – or rather, the big… governors? You got it, the ads feature none other than Democratic Governors Gretchen Whitmer of Michigan and Tony Evers of Wisconsin. Talk about keeping it local!