Total by Verizon Targets Latino Audience During the Big Game on Univision
Total by Verizon, the dynamic prepaid wireless provider, has crafted a strategic play to captivate Latino audiences during the highly anticipated Big Game. The brand will unveil a compelling 30-second advertisement during the game’s first commercial break of the second quarter, airing on Univision, the nation’s largest Spanish-language television network.
Objectives:
Total by Verizon’s strategic move during the Big Game is guided by three primary objectives:
- Reach Latino Audience: The brand aims to capture the attention of Spanish-speaking game watchers and encourage them to consider switching to Total by Verizon’s service plans, expanding their customer base.
- Promote Affordable Service: Total by Verizon seeks to highlight its competitive pricing, emphasizing the accessible $25 per month plan for unlimited 5G data on single-line accounts, making it an attractive option for cost-conscious consumers.
- Showcase Network Strength: The brand places significant emphasis on its access to Verizon’s robust 5G network, ensuring reliable connectivity for its customers. Total by Verizon aims to dispel any doubts regarding the quality of its service and establish itself as a dependable provider.
Key Points:
1. Univision’s First Big Game Broadcast:
– TelevisaUnivision is set to make history by airing its first-ever broadcast of the Big Game, marking a significant milestone for the network.
– Total by Verizon’s advertisement during this historic event signifies the brand’s commitment to authentically serving Latino audiences, demonstrating its understanding of the cultural importance of the game.
2. Affordable and No-Contract Plans:
– Total by Verizon offers prepaid wireless service plans without requiring contracts or credit checks, providing flexibility and accessibility to its customers.
– The brand challenges traditional perceptions about prepaid wireless by delivering the power of Verizon’s 5G network at prices that won’t break the bank.
3. Broad Device Lineup and Generous Benefits:
– Total by Verizon offers a diverse selection of devices, catering to various customer needs and preferences, ensuring that everyone can find a device that suits their lifestyle.
– Select plans include a range of perks, such as unlimited calling to five countries, access to Disney+, 5G Ultra Wideband, and substantial hotspot allocations, providing added value to customers.
4. Community Impact and Expansion:
– Total by Verizon has made a positive impact by opening new stores in urban communities, countering the trend of other retailers closing their doors, providing much-needed access to wireless services in underserved areas.
– The brand plans to continue expanding its retail presence throughout 2024, further demonstrating its commitment to serving diverse communities.
5. Connecting with Loved Ones Globally:
– Total by Verizon facilitates global connectivity with its International talk and text to Mexico, unlimited international calling to select countries, and a $10 Global Calling Add-on, enabling customers to stay connected with loved ones abroad.
6. Limited-Time Promotion:
– For a limited time, customers switching to Total by Verizon can receive a Samsung A13 5G device as a complimentary bonus, adding an extra incentive for those considering making the switch.
Conclusion:
Total by Verizon’s appearance during the Univision broadcast of the Big Game signifies the brand’s dedication to serving Latino audiences with authentic and affordable wireless solutions. By highlighting its no-contract plans, robust network, generous benefits, and community engagement, Total by Verizon aims to attract Spanish-speaking consumers and empower them with quality wireless services. The brand’s strategic move during this highly anticipated sporting event is a testament to its commitment to connecting with diverse communities and providing them with the tools they need to stay connected in today’s digital world.