Boosting Year-Round Revenue: NYS Olympic Authority Seeks Marketing Expertise

Marketing Support for Adirondack and Catskills Facilities

Nestled amidst the breathtaking landscapes of the Adirondacks and Catskills, the New York State Olympic Regional Development Authority (ORDA) oversees an impressive portfolio of facilities, including renowned venues like the Lake Placid Olympic Center, Whiteface Mountain, and Gore Mountain. These destinations offer a diverse range of activities, from exhilarating winter sports to invigorating outdoor pursuits like mountain biking, hiking, and fishing. Additionally, ORDA manages conference and event centers, providing spaces for corporate retreats, weddings, and other gatherings.

Recognizing the immense potential for year-round revenue generation, ORDA seeks a qualified marketing agency to provide comprehensive services that will revitalize and promote its facilities. The aim is to attract visitors and generate revenue beyond the traditional winter sports season, showcasing the natural beauty, recreational opportunities, and cultural attractions of these iconic mountain regions.

ORDA’s Year-Round Revenue Generation Goal

ORDA’s strategic vision extends beyond the snowy slopes, aiming to diversify its revenue streams and reduce reliance on seasonal tourism. By expanding its marketing efforts, the Authority seeks to attract visitors during all seasons, showcasing the Adirondacks and Catskills as vibrant destinations for outdoor enthusiasts, nature lovers, and those seeking adventure and tranquility.

Marketing Services Required

To achieve its year-round revenue generation goal, ORDA seeks a marketing agency with a proven track record in the tourism and recreation industry. The ideal candidate will possess a comprehensive range of skills and expertise to provide the following services:

• Strategic Marketing Plan Development:

Craft a comprehensive marketing strategy that aligns with ORDA’s goals and objectives, identifying target markets and developing effective marketing campaigns that resonate with potential visitors.
• Content Creation and Management:

Create engaging and informative content, including website updates, social media posts, blog articles, and promotional materials, to captivate audiences and drive traffic to ORDA’s facilities.
• Digital Marketing Expertise:

Utilize digital marketing channels such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing to increase online visibility, attract potential visitors, and generate leads.
• Public Relations and Media Outreach:

Establish and maintain positive relationships with media outlets, generate press coverage, and organize media events to raise awareness of ORDA’s facilities and offerings.
• Event Planning and Promotion:

Assist ORDA in planning and promoting special events, festivals, and competitions that attract visitors and create a vibrant atmosphere at its facilities.
• Data Analysis and Performance Measurement:

Continuously monitor and evaluate marketing campaigns, analyze data to measure performance, and make data-driven adjustments to optimize results and maximize return on investment.

Desired Qualifications and Experience

ORDA seeks a marketing agency with a proven track record in the tourism and recreation industry. The ideal candidate should possess the following qualifications and experience:

• Experience in Developing and Implementing Strategic Marketing Plans:

A history of successfully creating and executing marketing strategies that achieve desired outcomes, demonstrating a deep understanding of target markets and effective marketing techniques.
• Expertise in Content Creation and Management:

A portfolio showcasing a knack for crafting compelling and engaging content that resonates with target audiences, including website copy, social media posts, blog articles, and promotional materials.
• Proficiency in Digital Marketing:

A demonstrated ability to leverage digital marketing channels to drive traffic and generate leads, including SEO, PPC advertising, and social media marketing.
• Strong Public Relations and Media Relations Skills:

Experience in building relationships with media outlets, securing positive coverage, and organizing media events to generate buzz and raise awareness.
• Event Planning and Promotion Experience:

A proven ability to plan and execute successful events that attract attendees and generate revenue, including festivals, competitions, and special events.
• Data Analysis and Performance Measurement Expertise:

Experience in analyzing marketing data, identifying trends, and making data-driven decisions to optimize campaigns and maximize ROI.

Submission of Proposals

Interested marketing agencies are invited to submit proposals outlining their qualifications, experience, and approach to the marketing services required by ORDA. Proposals should be submitted by [Date] to the following address:

ORDA’s Commitment to Excellence

ORDA is committed to providing exceptional experiences for visitors and creating a positive economic impact on the Adirondacks and Catskills regions. The Authority is confident that the right marketing partner will help elevate its facilities to new heights, attracting more visitors, generating increased revenue, and showcasing the natural beauty and recreational opportunities of these iconic mountain regions.