Brandit247: Elevating Local TV Branding with a Customized, Cost-Effective Solution
Introduction
In the era of digital transformation and evolving media landscapes, local TV stations grapple with unprecedented challenges in maintaining their competitive edge. Limited resources and lean marketing departments often hinder their ability to create compelling content that captivates audiences and attracts new viewers. Recognizing this pressing need, Planet 365, a leading TV promo firm, proudly introduces Brandit247, a groundbreaking service tailored to empower local TV stations with powerful, engaging, and multiplatform campaigns.
Simplifying the Branding Process
Brandit247 emerges as a comprehensive branding solution, streamlining the creative process for local TV stations. Its extensive selection of targeted creative spots and digital assets caters specifically to the unique needs of each station. These customizable spots feature rights-cleared music and images, allowing stations to seamlessly integrate their on-air team and local elements. The service encompasses :30, :15, :10, and :05 spots with custom music, as well as digital and social banners and templates, providing stations with a comprehensive branding toolkit.
Tailored Brand Categories
Understanding the diverse branding requirements of local TV stations, Brandit247 meticulously curates its brand categories to encompass a wide spectrum of essential areas. These categories include station image, news image, weather, consumer, investigative, political, and community. This comprehensive approach ensures that stations can effectively promote their distinctive programming, news coverage, and community involvement.
Proven Expertise in Imaging and Branding
Planet 365, the driving force behind Brandit247, boasts an impressive track record of success in the realm of imaging and branding. The company has been the creative mastermind behind imaging for popular shows such as “Dr. Phil” and “TMZ to,” a testament to its exceptional ability to craft captivating and memorable content. Planet 365’s involvement in campaigns like IFC’s “Always On, Slightly Off” and the “Texas Connects Us” campaign for KXAS-TV Dallas further showcases its expertise in developing impactful and engaging branding solutions.
Industry Leaders Driving Brandit247
Brandit247 is steered by an accomplished team of industry professionals, each bringing a wealth of experience in affiliate marketing, brand marketing, and creative services. Dylan Gerber, President of Planet 365, spearheads the initiative, infusing it with his vision for innovative branding solutions tailored for local TV stations. Marty Frey, former Senior Vice President of Affiliate Marketing at NBC, joins the team, contributing his expertise in developing strategic marketing campaigns. Gary Wann, former Brand Marketing Vice President at NBC Dallas and Creative Services Director at WTTG/Fox 5 Washington, D.C., brings his creative flair and understanding of local market dynamics. Matt Boline, former Vice President of Creative Services/Programming at WCAU/NBC 10 and WWSI/Telemundo 62, completes the leadership team, leveraging his experience in crafting compelling visual content.
Addressing the Challenges of Local Journalism
In a time when local journalism and community connections are more critical than ever, Brandit247 recognizes the unique challenges faced by local TV stations. Marty Frey, a key figure behind the initiative, emphasizes the urgent need for a cost-effective solution that can help stations attract new audiences while navigating budget and staffing constraints. Brandit247 aims to empower station groups, general managers, and creative service directors with a comprehensive branding solution that enables them to effectively reach and engage their target audiences.
Additional Partners Contributing to Success
Brandit247 benefits from the collaboration of additional partners who bring their expertise to enhance the service. Media marketing executives Juliet Lowrie and music director Eddie Wohl contribute their insights and skills to elevate the effectiveness of Brandit247’s branding solutions. Their involvement ensures that stations have access to cutting-edge marketing strategies and compelling music that resonates with audiences.
Conclusion
Brandit247 represents a game-changing solution for local TV stations seeking to elevate their branding efforts. With its tailored brand categories, customizable spots, and comprehensive digital assets, Brandit247 empowers stations to create powerful and engaging multiplatform campaigns. Led by an experienced team of industry professionals, Brandit247 addresses the challenges faced by local journalism and provides a cost-effective means of attracting new audiences. As local TV stations navigate the ever-changing media landscape, Brandit247 stands as a valuable partner, enabling them to stay competitive and maintain their connection with their communities.