Generative AI: Revolutionizing Gaming and Content Creation
Unleashing a New Era of Creativity
At CES 2024, the world witnessed the dawn of a new era in gaming and content creation, as generative AI technologies took center stage. NVIDIA, a pioneer in AI and graphics processing units (GPUs), unveiled a suite of groundbreaking products and partnerships that promise to transform the way we experience and interact with digital worlds.
NVIDIA: The Driving Force Behind Generative AI
NVIDIA’s leadership in generative AI was evident throughout CES 2024. The company showcased its latest innovations, including powerful GPUs, software tools, and partnerships with industry leaders, all designed to empower developers and creators to harness the full potential of generative AI.
NVIDIA RTX GPUs: The Foundation for Generative AI
NVIDIA’s RTX GPUs, with over 100 million units shipped worldwide, serve as the cornerstone for the burgeoning field of generative AI. These GPUs, equipped with specialized cores for ray tracing and AI acceleration, provide the necessary computational horsepower to drive generative AI models, enabling them to produce high-quality and realistic content in real-time.
TensorRT and Stable Diffusion: Accelerating Generative AI Performance
NVIDIA’s commitment to fostering generative AI was further underscored by the release of the TensorRT-LLM library for Windows. This library optimizes large language models (LLMs), such as Llama 2 and Mistral, on RTX PCs, resulting in up to a 5x performance boost. Additionally, NVIDIA introduced TensorRT acceleration for Stable Diffusion XL and SDXL Turbo, popular text-to-image AI models, within the Automatic1111 app, delivering a significant 60% performance improvement.
NVIDIA Avatar Cloud Engine (ACE): Bringing Digital Avatars to Life
NVIDIA Avatar Cloud Engine (ACE) made its debut at CES 2024, offering a groundbreaking platform for creating and animating digital avatars using generative AI. ACE’s microservices, including NVIDIA Audio2Face and NVIDIA Riva Automatic Speech Recognition, enable developers to seamlessly integrate generative AI models into their applications. This technology paves the way for more lifelike and interactive digital characters in games, virtual worlds, and other applications.
Getty Images and iStock: Unleashing Generative AI for Creative Professionals
The power of generative AI was further harnessed by Getty Images and its subsidiary, iStock, to introduce a new service called genAI. This service, powered by NVIDIA Picasso, an AI foundry for visual design, empowers designers and marketers to generate concept imagery, social media content, and more, using an AI model trained on Getty Images’ extensive catalog of licensed content.
GeForce RTX 40 SUPER Series: Unparalleled Gaming and Generative AI Performance
NVIDIA unveiled its latest lineup of GeForce RTX 40 SUPER GPUs, promising unparalleled performance for gaming and generative AI applications. The GeForce RTX 4080 SUPER, RTX 4070 Ti SUPER, and RTX 4070 SUPER boast significant upgrades in terms of cores, memory, and performance, delivering exceptional frame rates and stunning visuals in the most demanding games and generative AI tasks.
RTX Remix: Remastering Classic Games with Generative AI
NVIDIA RTX Remix, an open-source modding platform, made waves at CES 2024 with its ability to remaster classic games using generative AI texture tools. These tools transform low-resolution textures into 4K, physically accurate materials, bringing new life to beloved titles. The RTX Remix app entered open beta in January 2024, allowing modders to unleash their creativity and reimagine iconic games.
Twitch and NVIDIA: Enhancing Livestreaming Experiences
NVIDIA and Twitch, a leading platform for content creators, announced a groundbreaking collaboration to introduce Multi-Encode Livestreaming. This feature empowers streamers to broadcast up to three concurrent streams to Twitch at different resolutions and quality levels, ensuring that viewers on all devices and internet connections can enjoy a seamless streaming experience.
RTX Laptops: The Ultimate Platform for Gaming and AI
NVIDIA’s RTX laptops, renowned for their exceptional performance and portability, received a major boost at CES 2024. A new wave of RTX laptops from leading manufacturers was announced, featuring powerful RT and Tensor Cores that make them ideal for gaming, content creation, and generative AI applications. With over 50 million RTX laptops in the hands of gamers and creators worldwide, RTX continues to dominate the laptop market.
Activision and Blizzard Games Embrace RTX Technology
Activision and Blizzard, renowned game developers, showcased their commitment to RTX technology at CES 2024. Popular titles such as Horizon Forbidden West, Pax Dei, and Diablo IV were announced to be adopting RTX features, including DLSS 3 and ray tracing, to enhance graphics and performance. Additionally, Activision and Blizzard games are now available on NVIDIA’s GeForce NOW cloud gaming service, making them accessible to an even wider audience.
GeForce NOW: Expanding Cloud Gaming with Day Passes and G-SYNC Technology
NVIDIA GeForce NOW expanded its offerings with the introduction of Day Pass membership options. These Day Passes allow gamers to experience the full benefits of GeForce NOW, including NVIDIA DLSS 3.5 and NVIDIA Reflex, for a single day, making cloud gaming more accessible and flexible. Furthermore, Cloud G-SYNC technology was announced to be coming to GeForce NOW,