Fifth Annual Craft Beer Marketing Awards Open for Submissions: Celebrating Excellence in Craft Beverage Marketing
Craft Beer Marketing Awards: Recognizing Creativity and Innovation
With great anticipation, the Craft Beer Marketing Awards (CBMAS), also known as The Crushies, has launched its fifth awards season, extending an invitation to imaginative minds within the global craft beverage industry. The CBMAS aims to honor exceptional marketing initiatives, designs, and campaigns that elevate the craft beverage experience, propelling the industry forward.
Global Categories for Worldwide Competition
This year’s awards introduce a significant shift – transitioning to solely global categories. Previously characterized by local regions, the CBMAS now invites entries from across the globe, allowing all participants to compete against each other, regardless of geographical boundaries. This transformative change fosters creativity and innovation on a global scale, encouraging entrants to present their finest work to a worldwide audience.
Award Categories:
The CBMAS encompasses a diverse spectrum of categories, catering to various aspects of craft beverage marketing:
– Best Can Label Design: Showcasing artistic flair and visual appeal on canned beverages.
– Coolest Taproom: Recognizing establishments that provide an exceptional taproom experience, fostering community and showcasing craft beverages.
– Best Website: Honoring websites that effectively engage consumers, providing comprehensive information, and driving sales.
– Best Social Media Campaign: Applauding social media campaigns that captivate audiences, generate buzz, and build brand loyalty.
– Best Print Advertising Campaign: Celebrating creative print advertising campaigns that leave a lasting impression and connect with consumers.
– Best Event or Festival: Recognizing events and festivals that promote craft beverages, attract attendees, and create memorable experiences.
– Best Branded Merchandise: Rewarding unique and innovative branded merchandise that extends the brand’s reach and resonates with consumers.
– Best Sales Promotion: Appreciating sales promotions that stimulate demand, drive sales, and engage consumers with enticing offers.
– Best New Product Launch: Recognizing the successful launch of new craft beverages, capturing consumer attention, and establishing a strong market presence.
– Best Overall Marketing Campaign: Honoring comprehensive marketing campaigns that seamlessly integrate various elements to achieve outstanding results.
Craft Beverage Expansion:
Acknowledging the growing diversity of craft beverages, the CBMAS has introduced dedicated categories for hard seltzer, non-alcoholic beer, ready-to-drink cocktails (RTD), and cider/mead. These distinct categories ensure fair and relevant evaluation, allowing entrants from these specific beverage types to compete exclusively within their own categories.
Isuzu Beer Truck Design Competition: Unleashing Artistic Talent
In a collaborative effort with Isuzu, the CBMAS proudly presents the Isuzu Beer Truck Design Competition. This exciting competition invites participants to design a captivating truck wrap celebrating craft beer. The winning design will adorn Isuzu’s Ultimate Craft Beer Truck, taking center stage at the 2024 Craft Brewers Conference in Las Vegas. This unique opportunity empowers designers to showcase their creativity, contribute to the vibrant craft beer culture, and leave a lasting impression on the industry.
Crushie Winners Map for Consumers: Enhancing Consumer Engagement
The CBMAS unveils a new initiative for the 2024 awards season – the Crushie Winners Map for Consumers. This interactive map aims to amplify consumer exposure for award-winning craft beverage brands, enabling enthusiasts to discover new and exciting beverages from around the world. Featuring the locations of winning breweries, taprooms, and retailers, the Crushie Winners Map facilitates consumers’ journey to find and savor the best craft beverages, fostering a deeper connection between consumers and the industry.
Submission and Judging Process:
Craft beverage marketers, designers, and innovators are invited to submit their most compelling work for consideration by the Craft Beer Marketing Awards. The submission window opens on January 1, 2024, and closes on February 5, 2024. A distinguished panel of over 600 international experts in beverage, marketing, and design will meticulously evaluate the submissions from March 6 to April 11, 2024. The highly anticipated winners will be revealed at the Craft Brewers Conference, taking place in Las Vegas from April 21 to 24, 2024.
Global Crushies and Recognition:
The pinnacle of achievement at the Craft Beer Marketing Awards is the coveted Global Crushie, bestowed upon the top performer in each category. Platinum and Gold Crushies will be awarded to the subsequent highest-ranked entries. These prestigious awards not only recognize exceptional marketing efforts but also elevate the winning brands to the forefront of the global craft beverage industry, earning them widespread recognition and acclaim.
Submission Guidelines:
Entrants are encouraged to submit their most innovative and captivating work, embodying their passion for craft beverages and their dedication to marketing excellence. The CBMAS website provides detailed submission guidelines, including category descriptions, eligibility criteria, and submission requirements.
Conclusion: Celebrating Excellence in Craft Beverage Marketing
The Craft Beer Marketing Awards stands as a prestigious platform dedicated to recognizing and celebrating the outstanding achievements of marketers, designers, and innovators within the craft beverage industry. As the industry continues to flourish and evolve, the CBMAS remains steadfast in its commitment to showcasing the creativity, talent, and dedication that drive its success. The fifth awards season promises an even more captivating and inspiring journey, highlighting the best of the best in craft beverage marketing from around the globe. Let the world witness the brilliance and ingenuity of the craft beverage industry as it raises a glass to excellence!