Cultivating Business Leaders: Nova Southeastern University’s Center for Case Study Excellence

Bridging the Gap Between Theory and Practice

In today’s rapidly evolving business landscape, equipping students with practical knowledge and real-world experiences is paramount. Recognizing this need, Nova Southeastern University’s H. Wayne Huizenga College of Business and Entrepreneurship (HCBE) has established the Center for Case Study Excellence. This innovative initiative aims to bridge the gap between theory and practice by fostering collaboration between faculty, students, business leaders, and entrepreneurs in tackling real-world challenges and developing insightful case studies.

Objectives and Vision

The Center for Case Study Excellence is guided by a clear set of objectives and a compelling vision. Its primary goals include:

• Bridging the Theory-Practice Gap: The center seeks to close the gap between theoretical concepts and practical applications by demonstrating how business concepts translate into real-world management situations and decision-making scenarios.
• Enhancing Classroom Teaching: By incorporating case studies into classroom instruction, the center aims to create a more engaging and interactive learning environment, fostering critical thinking, problem-solving skills, and decision-making abilities among students.
• Creating New Knowledge: The center serves as a platform for generating new knowledge across the business curriculum. Through case study research and analysis, faculty and students contribute to the advancement of business theories and practices.
• Preparing Future Leaders: The center’s ultimate goal is to prepare future business leaders and decision-makers who are equipped with the skills and knowledge necessary to navigate the complexities of the modern business world.

Key Initiatives

To achieve its objectives, the Center for Case Study Excellence will undertake several key initiatives:

• Engaging with Strategic Partners: The center will actively engage with strategic partners, including businesses, nonprofit organizations, and government agencies, to identify and address real-world management challenges.
• Collaborative Case Study Development: Faculty and students will collaborate with business leaders and entrepreneurs to develop case studies that capture the complexities of real-world business situations.
• Dissemination of Research Findings: Relevant research findings derived from case studies will be disseminated to both academic and business communities, contributing to the advancement of business knowledge and practices.

Leadership and Expertise

The Center for Case Study Excellence is ably led by Dr. Art Weinstein, Professor of Marketing and Project Leader. Dr. Weinstein brings a wealth of experience in business-to-business market segmentation, customer value, and strategic marketing. His expertise and leadership ensure the center’s success in achieving its goals.

Global Recognition and Partnerships

The Center for Case Study Excellence is a member of the Case Centre (UK), a global network of leading business schools dedicated to advancing the use of case studies in business education. This membership provides NSU with access to a vast repository of case studies and facilitates collaboration with other top business schools worldwide.

Contact Information

For organizations interested in collaborating with the Center for Case Study Excellence, contact:

• Dr. Art Weinstein, Professor of Marketing and Project Leader

  Email: [email protected]

  Phone: 954-262-5097

• Dr. Andy Rosman, Dean, Huizenga College of Business and Entrepreneurship

  Email: [email protected]

Conclusion

The Center for Case Study Excellence at Nova Southeastern University is a testament to the institution’s commitment to providing students with a transformative educational experience. Through its collaborative approach, the center bridges the gap between theory and practice, creating a vibrant learning environment that fosters critical thinking, problem-solving, and decision-making skills. By engaging with strategic partners and disseminating research findings, the center contributes to the advancement of business knowledge and practices, preparing future leaders to make a positive impact on the world.

Call to Action:

Are you a business leader or entrepreneur interested in collaborating with the Center for Case Study Excellence? Contact us today to learn more about how we can work together to develop insightful case studies and prepare the next generation of business leaders.