Dara Treseder: A Force for Growth and Innovation at Autodesk

In the ever-evolving landscape of Silicon Valley, where innovation reigns supreme and tech giants battle for dominance, certain individuals rise above the fray, leaving an indelible mark on their respective industries. Dara Treseder, the dynamic CMO of Autodesk, is undeniably one such force.

Since joining the design software powerhouse in — well, let’s just say a little while back — Treseder’s leadership has been nothing short of transformative. She’s not just pushing boundaries; she’s obliterating them, propelling Autodesk to new heights of growth and brand awareness.

Marketing Magic: Turning Visions into Viral Victories

Let’s face it, the world of marketing is littered with buzzwords and empty promises. But Treseder isn’t about that hype life. She’s all about tangible results, and boy, does she deliver.

Driving Business Results: Because Numbers Don’t Lie

Under Treseder’s watch, Autodesk’s marketing engine has transformed into a well-oiled, lead-generating machine. We’re talking exceeding pipeline targets and sending conversion rates through the roof. Think of it like this: she’s basically the Beyoncé of B2B marketing – talented, fierce, and always slaying the game.

Innovative Brand Activations: Making Autodesk Impossible to Ignore

Remember that time Autodesk took over the Oscars? Or that other time they partnered with Marvel to, like, basically own the Las Vegas Sphere? Yeah, that was Treseder. She’s not afraid to go big, bold, and maybe even a little bit extra to get Autodesk noticed. And it’s working. Brand reach is soaring, social media is blowing up, and Autodesk is quickly becoming the name on everyone’s lips (and in their search bars).

Beyond the Bottom Line: Championing Education and Diversity in Tech

Here’s the thing about Dara Treseder: she’s not just about crushing it in the boardroom. This is a woman on a mission to make the tech world a more inclusive, accessible, and downright awesome place for everyone.

Expanding Access to Education: Empowering the Next Gen of Creators

Treseder firmly believes that everyone deserves the opportunity to unleash their inner maker, regardless of their background or bank account. And she’s putting her money where her mouth is, championing Autodesk’s commitment to education by significantly expanding access to their design software. We’re talking millions of students and educators gaining free access to the tools they need to design the future. Pretty rad, right?

Promoting Diversity and Inclusion: Building a Better, More Representative Tech Industry

Let’s be real, the tech industry has a diversity problem. But Treseder isn’t one to shy away from a challenge. She’s a vocal advocate for greater representation in tech, particularly when it comes to increasing the number of Black engineers. And she’s not just talking the talk; she’s walking the walk by leading substantial donations to support diversity initiatives at institutions like Howard University. Because for Treseder, it’s not just about building a better Autodesk; it’s about building a better future for everyone.

Dara Treseder: A Force for Growth and Innovation at Autodesk

In the ever-evolving landscape of Silicon Valley, where innovation reigns supreme and tech giants battle for dominance, certain individuals rise above the fray, leaving an indelible mark on their respective industries. Dara Treseder, the dynamic CMO of Autodesk, is undeniably one such force.

Since joining the design software powerhouse in — well, let’s just say a little while back — Treseder’s leadership has been nothing short of transformative. She’s not just pushing boundaries; she’s obliterating them, propelling Autodesk to new heights of growth and brand awareness.

Marketing Magic: Turning Visions into Viral Victories

Let’s face it, the world of marketing is littered with buzzwords and empty promises. But Treseder isn’t about that hype life. She’s all about tangible results, and boy, does she deliver.

Driving Business Results: Because Numbers Don’t Lie

Under Treseder’s watch, Autodesk’s marketing engine has transformed into a well-oiled, lead-generating machine. We’re talking exceeding pipeline targets and sending conversion rates through the roof. Think of it like this: she’s basically the Beyoncé of B2B marketing – talented, fierce, and always slaying the game.

Innovative Brand Activations: Making Autodesk Impossible to Ignore

Remember that time Autodesk took over the Oscars? Or that other time they partnered with Marvel to, like, basically own the Las Vegas Sphere? Yeah, that was Treseder. She’s not afraid to go big, bold, and maybe even a little bit extra to get Autodesk noticed. And it’s working. Brand reach is soaring, social media is blowing up, and Autodesk is quickly becoming the name on everyone’s lips (and in their search bars).

Beyond the Bottom Line: Championing Education and Diversity in Tech

Here’s the thing about Dara Treseder: she’s not just about crushing it in the boardroom. This is a woman on a mission to make the tech world a more inclusive, accessible, and downright awesome place for everyone.

Expanding Access to Education: Empowering the Next Gen of Creators

Treseder firmly believes that everyone deserves the opportunity to unleash their inner maker, regardless of their background or bank account. And she’s putting her money where her mouth is, championing Autodesk’s commitment to education by significantly expanding access to their design software. We’re talking millions of students and educators gaining free access to the tools they need to design the future. Pretty rad, right?

Promoting Diversity and Inclusion: Building a Better, More Representative Tech Industry

Let’s be real, the tech industry has a diversity problem. But Treseder isn’t one to shy away from a challenge. She’s a vocal advocate for greater representation in tech, particularly when it comes to increasing the number of Black engineers. And she’s not just talking the talk; she’s walking the walk by leading substantial donations to support diversity initiatives at institutions like Howard University. Because for Treseder, it’s not just about building a better Autodesk; it’s about building a better future for everyone.

Embracing Generative AI: A Glimpse into the Future of Creativity

Hold onto your hats, folks, because the future of design is here, and it’s powered by artificial intelligence. Treseder, never one to shy away from the cutting edge, is leading Autodesk’s charge into the brave new world of generative AI. Imagine software that can practically read your mind, transforming your wildest design ideas into stunning 3D models with just a few clicks. That’s the power of generative AI, and Treseder is making sure Autodesk is at the forefront of this technological revolution.

A Leader Beyond Autodesk: Extending Her Impact Across Industries

You know that saying, “She’s a force of nature”? Yeah, that definitely applies to Dara Treseder. But her impact extends far beyond the walls of Autodesk. This is a woman who’s using her platform, her voice, and her considerable influence to make a real difference in the world.

Public Health Advocacy: Because Everyone Deserves a Healthy Future

When she’s not busy revolutionizing the design world, you can find Treseder fighting the good fight for public health. As Chair of the Public Health Institute, she’s leading the charge against some of the most pressing health challenges facing our communities. Talk about a side hustle!

Women’s Issues and Financial Inclusion: Empowering Women, One Investment at a Time

For Treseder, empowering women isn’t just a passion; it’s a personal mission. As a board member at Robinhood, she’s a fierce advocate for financial literacy and access, particularly for women who’ve been historically excluded from traditional financial systems. Because when women thrive, everyone thrives, right?

Dara Treseder: A Legacy of Impact and Inspiration

In a world often dominated by short-term thinking and bottom-line obsessions, Dara Treseder stands out as a beacon of something different, something more. She’s living proof that you can achieve incredible business success while also staying true to your values and using your platform for good. And that’s a legacy worth celebrating.