Deerfield Agency Scoops Up Embedded, Shakes Up Leadership, and Expands Services Like Nobody’s Business

Hold onto your hats, folks, because the healthcare marketing world just got a whole lot more interesting! Deerfield Agency, the name on everyone’s lips (and in their inboxes, let’s be real), just announced their acquisition of Embedded, a New Jersey-based healthcare marketing and advertising firm known for its killer strategies. The ink dried early Thursday morning, but the party’s just getting started.

Founded by industry heavyweights Dominic Viola and Trevor Fusaro, MSPH, Embedded has been making waves with its fresh approach to healthcare marketing. While the financial details are still under wraps (you know how these things are), one thing’s for sure: this is a power couple that’s ready to take the industry by storm.

New Kids on the Block (Well, Sort Of)

Embedded will be seamlessly integrated into the Deerfield Group brand, which, let’s be honest, just sounds like a match made in marketing heaven. But that’s not all, folks. This acquisition has triggered a seismic shift in Deerfield’s leadership, and we’ve got all the deets:

• Frank Burrell, the man with the plan, will be at the helm as CEO of Deerfield Group.
• Dominic Viola, never one to shy away from a challenge, will be stepping up as President of Integrated Marketing.
• Trevor Fusaro, the strategic mastermind, will be taking on the role of Chief Strategy Officer (no surprises there!).
• Josh Benson, the operations guru, will keep things running smoothly as Chief Operations Officer.
• Lissette Steele, the queen of insights, will be leading the charge as Chief Insights Officer.
• Paul Brown, the wise owl of the group, will be joining as a Partner and Board Member.
• And last but not least, Amanda Sellers, the communications maven, will be taking the reins as President of Global Communications.

Talk about a dream team! With this lineup, Deerfield is sending a clear message: they’re not messing around. They’re here to win, and they’ve got the talent to do it.

Why This Acquisition is Kinda a Big Deal

This wasn’t just a random act of marketing aggression, though. Deerfield and Embedded have a history, a beautiful tapestry of past collaborations that proved they work well together (like peanut butter and jelly, but for marketing nerds). This acquisition brings together their unique strengths, creating a healthcare marketing powerhouse that’s ready to crush it for their clients.

Deerfield, with the backing of private equity firm Edgewater Growth Capital Partners IV, was on a mission to beef up their strategic services game. And who better to help them achieve world domination than Embedded, with their killer brand strategy expertise? It’s like they were destined to be together.

A Match Made in Healthcare Marketing Heaven

Frank Burrell, the newly minted CEO of Deerfield Group, is practically giddy with excitement (okay, maybe he’s playing it cool, but you can hear the enthusiasm in his voice). He emphasizes their unwavering commitment to delivering the absolute best service for clients, and he sees this acquisition as a giant leap towards that goal.

“By bringing Embedded into the fold,” Burrell explains, “we’re able to offer our clients a truly comprehensive approach to brand strategy, execution, and development. It’s about seeing the big picture and having all the tools in our arsenal to make it a masterpiece.”

See? Told ya he was excited.

The Future is Bright (and Full of Synergies)

This isn’t Deerfield’s first rodeo, folks. This acquisition comes hot on the heels of their purchase of Verge Scientific back in 2021. Now, they’re on a mission to unite all three entities – Deerfield, Embedded, and Verge Scientific – into a well-oiled marketing machine. Think of it as a delicious healthcare marketing smoothie, with each company adding its own unique flavor and nutrients (okay, maybe that metaphor got away from us a little).

The focus is clear: break down those pesky organizational silos and provide a holistic, integrated approach for clients. “We’re not interested in being just another vendor,” says Burrell. “We want to be true partners, working side-by-side with our clients to achieve their goals.”

So, is Deerfield going on an acquisition spree? While they’re not ruling anything out (because, you know, never say never), they’re prioritizing strategic fit over simply getting bigger for the sake of it. They’re on the hunt for partners who can bring something special to the table – complementary services, exciting growth opportunities, and most importantly, a culture that meshes well with their own. It’s like finding the perfect puzzle piece, but for healthcare marketing agencies.

Ultimately, Deerfield’s goal is to maintain its stellar reputation while keeping its eyes laser-focused on two things: meeting (and exceeding) client needs and fostering a supportive, growth-oriented environment for its incredible team.

Growth Spurt or Just a Really Good Protein Shake?

This acquisition comes just three months after Deerfield welcomed Eric Steckelman to the family as their EVP of Business Development. Coincidence? We think not! Deerfield’s been on a roll lately, and the numbers don’t lie.

According to the 2023 MM+M Agency 100 report (the holy grail of healthcare marketing rankings), Deerfield’s been experiencing some serious growth:

• Their revenue shot up by a whopping 40%, reaching a cool $61.1 million in 2022 (up from $43.5 million in 2021). Talk about a glow-up!
• Their headcount swelled from 88 to 140 full-time employees. They’re gonna need a bigger office!

It’s clear that Deerfield’s not slowing down anytime soon. With their killer team, strategic acquisitions, and dedication to client success, they’re poised to become a true force of nature in the healthcare marketing world. Watch out, competition, Deerfield’s coming for ya!

The Takeaway: Deerfield’s Got This

Deerfield’s acquisition of Embedded isn’t just another business deal; it’s a bold statement. It’s a sign that they’re here to stay, they’re ready to innovate, and they’re committed to delivering the absolute best for their clients. With their expanded leadership team, integrated services, and relentless focus on growth, Deerfield is poised to shake things up and redefine what it means to be a leader in the ever-evolving world of healthcare marketing.