The Everysearch Agency: Redefining Search Marketing in
Remember the good ol’ days when marketing was as simple as a funnel? You’d pour your budget in at the top, some leads would trickle out the bottom, and you’d pray to the marketing gods it was enough to hit your targets. Yeah, those days are long gone, my friend. The internet, in all its chaotic glory, has blown the traditional funnel to smithereens.
These days, search is everywhere. It’s not just about someone typing “best running shoes” into Google anymore (though bless their cotton socks, some ppl still do). Nope, now your audience is out there hunting for their next fave product or service across a wild jungle of platforms – social media, online marketplaces, you name it. They’re scrolling, they’re clicking, they’re swiping their way to a purchase, and brands need to wise up to this new reality.
It’s like trying to herd digital cats. But hey, that’s where we come in. Buckle up, cuz we’re about to dive deep into the wild world of modern search.
Search: It’s Not Your Grandpa’s Google Anymore
Let’s talk about Gen Z for a sec. These savvy digital natives, they’re practically allergic to anything that feels like, well, traditional marketing. Nearly half of them wouldn’t be caught dead using Google to find, say, the perfect pair of vintage Levi’s. Instead, they’re turning to platforms like TikTok and Instagram, where search is all about discovery and visual inspiration.
And it’s not just Gen Z. Across the board, search is becoming less about finding a specific answer and more about seeking inspiration, sparking joy, and stumbling upon stuff we didn’t even know we needed (online shopping, amirite?). This means brands can’t just rely on tired old SEO tactics anymore (keyword stuffing, anyone? Please say no). Nope, to win in this brave new world, you need to be visible, engaging, and, dare we say, downright delightful across all platforms.
Speaking of platforms, let’s not forget the elephant in the room (or should we say, the algorithm in the feed?). Facebook and Instagram are seeing billions, yes BILLIONS, of daily searches. That’s right, folks, Google’s not the only game in town anymore. These social behemoths are becoming search powerhouses in their own right, and brands need to sit up and take notice.
Introducing Everysearch: The Future of Search, Found
Okay, so the search landscape is changing faster than a TikTok trend. How’s a brand supposed to keep up, let alone thrive? Well, that’s where we come in. Allow us to introduce ourselves: we are Found, and we’re not your average digital marketing agency.
We’re not afraid to shake things up, to push boundaries, to boldly go where no marketer has gone before (okay, maybe that’s a bit dramatic, but you get the idea). For the last two years, our crack team of engineers, data scientists, and AI whisperers have been hard at work, locked away in a secret lab (not really, but it sounds cooler that way), developing something truly revolutionary: The Everysearch Framework.
Everysearch is more than just a fancy buzzword, it’s the culmination of our obsession with understanding how people search, what makes them tick, and how brands can connect with them on a deeper level. We’re talking about harnessing the power of AI and machine learning to track and analyze audience data across every single touchpoint, from that first fleeting scroll to the final glorious purchase.
And the best part? Everysearch is built to adapt. This ain’t your mama’s static marketing strategy. The digital world is constantly evolving, and our framework evolves right alongside it, so you can stay ahead of the curve and keep those conversions rolling in.
The Everysearch Agency: Redefining Search Marketing in
Remember the good ol’ days when marketing was as simple as a funnel? You’d pour your budget in at the top, some leads would trickle out the bottom, and you’d pray to the marketing gods it was enough to hit your targets. Yeah, those days are long gone, my friend. The internet, in all its chaotic glory, has blown the traditional funnel to smithereens.
These days, search is everywhere. It’s not just about someone typing “best running shoes” into Google anymore (though bless their cotton socks, some ppl still do). Nope, now your audience is out there hunting for their next fave product or service across a wild jungle of platforms – social media, online marketplaces, you name it. They’re scrolling, they’re clicking, they’re swiping their way to a purchase, and brands need to wise up to this new reality.
It’s like trying to herd digital cats. But hey, that’s where we come in. Buckle up, cuz we’re about to dive deep into the wild world of modern search.
Search: It’s Not Your Grandpa’s Google Anymore
Let’s talk about Gen Z for a sec. These savvy digital natives, they’re practically allergic to anything that feels like, well, traditional marketing. Nearly half of them wouldn’t be caught dead using Google to find, say, the perfect pair of vintage Levi’s. Instead, they’re turning to platforms like TikTok and Instagram, where search is all about discovery and visual inspiration.
And it’s not just Gen Z. Across the board, search is becoming less about finding a specific answer and more about seeking inspiration, sparking joy, and stumbling upon stuff we didn’t even know we needed (online shopping, amirite?). This means brands can’t just rely on tired old SEO tactics anymore (keyword stuffing, anyone? Please say no). Nope, to win in this brave new world, you need to be visible, engaging, and, dare we say, downright delightful across all platforms.
Speaking of platforms, let’s not forget the elephant in the room (or should we say, the algorithm in the feed?). Facebook and Instagram are seeing billions, yes BILLIONS, of daily searches. That’s right, folks, Google’s not the only game in town anymore. These social behemoths are becoming search powerhouses in their own right, and brands need to sit up and take notice.
Introducing Everysearch: The Future of Search, Found
Okay, so the search landscape is changing faster than a TikTok trend. How’s a brand supposed to keep up, let alone thrive? Well, that’s where we come in. Allow us to introduce ourselves: we are Found, and we’re not your average digital marketing agency.
We’re not afraid to shake things up, to push boundaries, to boldly go where no marketer has gone before (okay, maybe that’s a bit dramatic, but you get the idea). For the last two years, our crack team of engineers, data scientists, and AI whisperers have been hard at work, locked away in a secret lab (not really, but it sounds cooler that way), developing something truly revolutionary: The Everysearch Framework.
Everysearch is more than just a fancy buzzword, it’s the culmination of our obsession with understanding how people search, what makes them tick, and how brands can connect with them on a deeper level. We’re talking about harnessing the power of AI and machine learning to track and analyze audience data across every single touchpoint, from that first fleeting scroll to the final glorious purchase.
And the best part? Everysearch is built to adapt. This ain’t your mama’s static marketing strategy. The digital world is constantly evolving, and our framework evolves right alongside it, so you can stay ahead of the curve and keep those conversions rolling in.
It’s About More Than Just Clicks, Baby: The Audience-First Approach
Listen up, marketers, because this is important: the days of obsessing over click-through rates and last-click ROAS are O-V-E-R. Don’t get us wrong, those metrics still matter. But in the age of Everysearch, they’re just one tiny piece of the puzzle. We’re talking about understanding your audience on a whole new level – their hopes, their dreams, their late-night online shopping sprees.
That’s why we’re throwing down the gauntlet, challenging brands to move beyond superficial metrics and embrace a more holistic view of their audience. We’re talking about digging deep into the data, uncovering those hidden motivations and desires that drive purchasing decisions.
And we’re putting our money where our mouth is. Found is investing a cool £1 million (that’s right, seven figures!) in cutting-edge Everysearch technology. Why? Because we believe in the power of audience-driven marketing, and we’re committed to giving our clients the tools they need to succeed in this ever-evolving landscape.
The Everysearch Advantage: Level Up Your Marketing Game
Okay, so we’ve talked about the what and the why. Now let’s get down to the nitty-gritty – what’s in it for you? Glad you asked. Embracing the Everysearch approach means:
- Kiss budget wasted on the wrong clicks goodbye. Everysearch helps you pinpoint those high-intent searches and target the right audience at the right time, maximizing your ROI like never before.
- Embrace the power of AI, baby! Our intelligent algorithms do the heavy lifting, automating tasks, analyzing massive datasets, and generating actionable insights so your team can focus on what they do best – crafting killer campaigns.
- Ride the wave of change. Remember how we talked about the ever-evolving digital landscape? Yeah, that’s not going to change anytime soon. But with Everysearch, you’ll be ready for whatever the future throws your way, adapting to new platforms and trends with ease.
Ready to Ride the Everysearch Wave?
The future of search is here, and it’s about more than just keywords and algorithms – it’s about people. It’s about understanding what makes your audience tick and connecting with them on a deeper level. It’s about creating experiences that are not just visible, but memorable, meaningful, and, dare we say, delightful.
Here at Found, we’re not just predicting the future of search, we’re building it. And we’re inviting you to join us.
Ready to unlock the power of Everysearch and take your marketing to the next level? Contact us today and let’s chat!