Division of University Marketing & Communications: A Transformative Union

In a bold move that promises to revolutionize Drexel University’s marketing and communications landscape, the Office of University Communications, the Marketing and Communications department from the Office of Enrollment Management and Student Success, and Marketing from Drexel University Online are joining forces to create the Division of University Marketing & Communications. This strategic merger signals a resolute commitment to enhancing Drexel’s brand identity, amplifying its impact, and extending its reach, propelling the university towards unprecedented heights.

At the helm of this transformative division stands Tracy Powell, Drexel’s visionary inaugural senior vice president of University Marketing & Communications. A seasoned marketing and communications executive with a stellar track record of success, Powell brings a wealth of experience and expertise to this pivotal role. Her previous leadership position at Penn State University, where she played a key role in shaping and promoting academic initiatives, speaks volumes about her ability to position institutions as modern and dynamic centers of research, education, and service.

Powell’s vision for the Division of University Marketing & Communications is nothing short of remarkable. She aims to cultivate a vibrant and cohesive marketing and communications ecosystem that captivates audiences, propels Drexel’s mission forward, and establishes the university as a preeminent institution of higher education. Her leadership will be instrumental in driving strategic initiatives, fostering collaboration across departments, and ensuring that Drexel’s brand is consistently represented and amplified across all platforms.

The Division of University Marketing & Communications will serve as a catalyst for transformation at Drexel University. Harnessing the collective talents and expertise of its team, the division will embark on a mission to:

Elevate Drexel’s Brand Identity

The division will work tirelessly to elevate and strengthen Drexel’s brand identity, ensuring that it accurately reflects the university’s values, mission, and unique offerings. This will involve developing a comprehensive brand strategy that encapsulates Drexel’s essence and resonates with diverse audiences, propelling the university to new heights of recognition and admiration.

Amplify Drexel’s Impact

The division will strive to amplify Drexel’s impact on the local, national, and global stage. Through strategic storytelling and targeted communications campaigns, the division will highlight the university’s groundbreaking research, innovative teaching methods, and unwavering commitment to community engagement. By amplifying Drexel’s impact, the division will position the university as a beacon of knowledge and progress, attracting top-tier students, faculty, and partners.

Expand Drexel’s Reach

The division will lead efforts to expand Drexel’s reach and attract a diverse and talented student body. By developing captivating marketing campaigns that showcase the university’s academic excellence, vibrant campus life, and exceptional student support services, the division will attract prospective students who are eager to be part of Drexel’s transformative educational experience. The division’s efforts will contribute to a diverse and vibrant campus community, fostering a rich tapestry of ideas and perspectives.