Rokt and Deliveroo Forge Strategic Partnership to Enhance E-commerce Advertising

Summary:


In a groundbreaking move, Rokt, a pioneering e-commerce advertising platform, has joined forces with Deliveroo, a prominent food delivery service operating across the United Kingdom, France, and Ireland. This strategic partnership marks a transformative step forward in the world of online shopping, revolutionizing the way brands engage with consumers during their e-commerce journeys.

Integration Details:


Rokt’s cutting-edge advertising platform will be seamlessly integrated onto Deliveroo’s order tracker page, creating a unique opportunity for advertisers within Rokt’s vast network to connect with Deliveroo’s highly engaged customer base. This integration opens up a world of possibilities for brands to reach consumers at a pivotal moment in the shopping experience, ensuring maximum impact and engagement.

Reaching Relevant Audiences:


By leveraging Rokt’s advanced technology, brands can tap into Deliveroo’s extensive customer base and deliver highly relevant third-party offers tailored to each consumer’s unique preferences and purchase history. This strategic partnership empowers advertisers to connect with consumers at a critical juncture in their shopping journey, resulting in increased conversion rates, enhanced brand loyalty, and a more personalized and engaging customer experience.

Enhanced Customer Experience:


The integration of Rokt’s platform on Deliveroo’s order tracker page goes beyond advertising, creating a seamless and personalized customer experience. Consumers can conveniently discover relevant offers and recommendations while tracking their food orders, resulting in increased customer satisfaction and brand loyalty. This innovative approach elevates the customer experience, making online shopping more enjoyable, convenient, and rewarding.

Rokt’s Commitment to Excellence:


Expressing his enthusiasm for the partnership, Craig Galvin, Chief Revenue Officer at Rokt, emphasized the company’s unwavering commitment to driving relevance and value for its partners and their customers. He highlighted Rokt’s dedication to delivering brand-safe marketplaces that bring together premium e-commerce sites and advertisers. The addition of Deliveroo to Rokt’s roster of leading international brands signifies the company’s ongoing commitment to boosting retail media programs and advertising offerings.

Deliveroo’s Growth Strategy:


Ankit Jindal, Head of Advertising at Deliveroo, expressed his delight in partnering with Rokt, recognizing the immense potential to connect brands with millions of engaged customers at or after the point of purchase. The partnership with Rokt aligns perfectly with Deliveroo’s strategic plan to expand its advertising platform and generate a new revenue stream. By leveraging Rokt’s expertise in e-commerce advertising, Deliveroo aims to deliver a more engaging and rewarding experience for its customers while unlocking new opportunities for growth.

Mutual Benefits:


The Rokt-Deliveroo partnership is a testament to the power of collaboration, offering tangible benefits to both parties. Rokt gains access to a vast and engaged customer base, expanding its reach and enabling brands to connect with consumers in new and innovative ways. Deliveroo diversifies its revenue streams, creating a new source of income while offering its customers a seamless and personalized shopping experience. The partnership represents a significant step forward in the evolution of e-commerce advertising, providing brands with an effective and targeted way to reach consumers.

Conclusion:


Rokt and Deliveroo’s partnership marks a groundbreaking development in the e-commerce advertising landscape. By integrating Rokt’s platform onto Deliveroo’s order tracker page, brands can engage with consumers at a critical juncture in the shopping journey. This strategic alliance promises to enhance customer experiences, drive brand loyalty, and unlock new revenue streams for Deliveroo. As the partnership unfolds in the United Kingdom, France, and Ireland, the industry eagerly anticipates the transformative impact it will have on e-commerce advertising. The future of online shopping looks brighter than ever, with consumers enjoying a more personalized and engaging experience, and brands reaching their target audiences with greater precision and effectiveness.