Introducing Sarah Bowling: Driving ELATEC’s Growth as VP of Business Development and Marketing
January 23, 2024 | Palm City, Florida
ELATEC Inc., a leading innovator in Radio Frequency Identification (RFID) technology, has appointed Sarah Bowling as its new Vice President of Business Development and Marketing. This strategic move is poised to accelerate the company’s growth trajectory in the Americas by expanding its customer base and driving business success.
Expanding Market Reach
Sarah Bowling’s primary mission is to collaborate closely with the territory sales team to identify target accounts, develop tailored engagement plans, and guide the team through initial opportunity engagements. Her focus on expanding ELATEC’s customer base in the Americas aligns seamlessly with the company’s overarching growth strategy.
Leveraging Expertise
Sarah brings a wealth of experience in direct key account sales, marketing, and business development, having held senior management and VP-level positions at various prominent companies. Her expertise includes building enterprise client bases, crafting custom pricing packages, and developing innovative solutions for clients across diverse verticals.
Driving Success
Sarah’s proven ability to enhance market reach and exposure through effective marketing management will be instrumental in driving ELATEC’s continued success. Her impressive network and extensive experience are expected to make a significant contribution to the company’s growth trajectory.
We are thrilled to have someone of Sarah’s caliber leading our business development and marketing efforts,” said Paul Massey, CEO of ELATEC Inc. “Her extensive experience and impressive network will undoubtedly drive ELATEC’s continued success.”
About Sarah Bowling
With a career spanning prominent companies like Tyco Security, WaveLynx, Eagle Eye Networks, Zerv, and SAFR, Sarah Bowling brings a wealth of experience to ELATEC. She excels in building enterprise client bases, creating custom pricing packages, and developing solutions for clients across various verticals. Sarah’s expertise in marketing management has been instrumental in improving market reach and exposure for previous companies.
About ELATEC
Specializing in advanced, contactless user authentication and access control solutions, ELATEC is an international leader in multi-frequency/multi-standard RFID / NFC / BLE readers. Founded in 1988, ELATEC has twenty locations worldwide, with headquarters in Palm City, Florida, and Munich, Germany.
Contact Information
Chris Corsbie, Senior Director, Marketing and Communications, ELATEC Inc.
Email: [email protected]
Phone: 614.809.3352
Call to Action
To learn more about ELATEC’s innovative RFID solutions and how Sarah Bowling’s leadership will drive the company’s growth, visit our website or contact us directly. Discover how ELATEC can help your business thrive in the digital age.