Einride and Mars Forge Partnership to Revolutionize European Freight Transport with Electric Trucks

A Sustainable Alliance Transforming Road Logistics

In a groundbreaking move, Einride, a pioneering freight mobility company, and Mars, a global food manufacturing giant, have joined forces to usher in a new era of sustainable road transport. This strategic partnership aims to deploy a fleet of digitally optimized electric heavy-duty trucks across Mars’ European network by 2030, marking a significant stride towards decarbonizing the transportation sector.

Environmental Impact: Driving Towards a Greener Future

The transition to electric trucks is expected to yield substantial environmental benefits. By 2030, Mars’ European operations will witness an impressive reduction of 20,000 metric tons of CO2e each year, representing a remarkable 10 percent decrease in the company’s road transport GHG emissions. This partnership exemplifies Einride and Mars’ shared commitment to sustainability, showcasing the transformative potential of electrification in combating climate change.

Robert Falck, CEO of Einride: A Visionary Leader

Einride’s CEO and founder, Robert Falck, expressed his enthusiasm for the partnership, emphasizing its role in setting a precedent for the freight industry. He believes that the large-scale adoption of electric trucks holds immense potential for reducing emissions and creating a more resilient future. Falck is confident that Einride and Mars’ collaboration will serve as an inspiration for other industry players to embrace sustainable practices.

Einride’s Saga Operating System: Powering the Electric Transformation

The partnership’s success hinges on Einride’s advanced operating system, Saga, which seamlessly integrates connected electric vehicles, autonomous vehicles, and Einride Smartchargers. This comprehensive platform provides real-time data insights, enabling shippers to optimize routes, reduce energy consumption, maximize battery life, and meticulously track emission reductions. Saga’s data-driven approach ensures that transportation costs are minimized while maximizing efficiency and sustainability.

Initial Deployment: Paving the Way for a Greener Tomorrow

The partnership’s first milestone was achieved with the deployment of two electric trucks and charging points powered by Saga between Mars Petcare’s factory in Verden, Germany, and its distribution center in Minden, Germany. This initial route alone will yield significant environmental savings, reducing road miles by up to 193,000 per year. To facilitate the transition to electric vehicles, high power charging points have been strategically installed at the German Petcare sites.

Global Expansion: Scaling up Sustainability Across Europe

Following the successful launch in Germany, the partnership will expand across Europe, with routes in the UK and the Netherlands set to follow later in 2024. These fully-electric operations will be complemented by an autonomous pilot project in 2025, further pushing the boundaries of sustainable transportation.

Barry Parkin, Chief Procurement and Sustainability Officer at Mars: Driving Change through Collaboration

Barry Parkin, Mars’ Chief Procurement and Sustainability Officer, hailed the partnership as a testament to the company’s commitment to sustainability. He emphasized the importance of collaboration and leveraging scale to drive meaningful change. Parkin expressed confidence that the partnership with Einride would significantly contribute to Mars’ goal of achieving net zero emissions by 2050, as outlined in the Mars Net Zero Roadmap.

Einride’s Proven Track Record: A Leader in Sustainable Freight Mobility

Einride has established itself as a trailblazer in the freight mobility industry, enabling the transition to electric across the US and Europe. Since 2020, Einride has operated electric fleets, partnering with renowned companies such as Carlsberg, AB InBev, Maersk, Lidl, and GE Appliances. These partnerships have demonstrated the viability of electric trucks, reducing CO2 emissions by up to 95 percent while maintaining cost competitiveness.

Conclusion: A New Era of Sustainable Road Freight Transport

The partnership between Einride and Mars represents a watershed moment in the freight industry. By deploying a fleet of electric trucks powered by the advanced Saga operating system, the partnership is driving transformative change towards a sustainable future. With the potential to reduce Mars’ European road transport GHG emissions by 10 percent, this collaboration sets a new standard for decarbonizing the transportation sector. As the partnership expands across Europe, it serves as a beacon of hope, inspiring other companies to embrace sustainable practices and collectively create a greener future.