From the Steppes to the Canals: The Qazaq Coffee House in Amsterdam
A Kazakh Entrepreneur’s Journey into the World of Coffee
The Genesis of an Idea
In the heart of Amsterdam, a city renowned for its rich coffee culture, a new enterprise has emerged, bridging the gap between the bustling canals of the Netherlands and the vast steppes of Central Asia. The Qazaq Coffee House, the brainchild of Talgat Aubakirov, a Kazakh entrepreneur with a penchant for adventure, has become a meeting ground for locals and Kazakh expatriates alike, offering a unique blend of Kazakh traditions and modern coffeehouse charm.
Aubakirov, a former financier with a decade of experience, embarked on a new chapter in his life when he relocated from Almaty, Kazakhstan, to Amsterdam with his family a year ago. Driven by a desire to combine his national heritage with contemporary trends, he set out to create a space that would cultivate the Kazakh identity abroad.
Nestled in the Heart of Amsterdam
The Qazaq Coffee House found its home in the old part of Amsterdam, just a stone’s throw away from Vondelpark, the city’s largest green oasis. For eight months, it has served as a welcoming haven for coffee enthusiasts, offering a respite from the city’s vibrant energy.
Creating a Unique Coffee Experience
At the heart of the Qazaq Coffee House’s concept lies the creation of a distinctive coffee blend, the Qazaq blend. Aubakirov and his wife embarked on a quest to develop a flavor profile that would resonate with coffee aficionados. They meticulously mixed three types of coffee beans sourced from different corners of the globe, seeking a balance that captured the essence of both quality and uniqueness.
Recognizing the discerning palate of Amsterdam’s coffee connoisseurs, Aubakirov understood the importance of delivering an exceptional product. His efforts paid off as the Qazaq blend quickly gained popularity, earning praise for its rich flavor and smooth finish.
Infusing Kazakh Hospitality into the Coffeehouse Experience
The Qazaq Coffee House is more than just a place to grab a cup of coffee; it’s an embodiment of Kazakh hospitality and warmth. Aubakirov and his wife have meticulously curated a cozy corner adorned with national attributes, inviting patrons to delve into the rich cultural heritage of Kazakhstan while they await their orders.
The welcoming atmosphere and genuine care for customers have resonated with the locals, who have embraced the Qazaq Coffee House as a place where they can unwind, connect with friends, and savor the unique flavors of the Kazakh blend.
Tea vs. Coffee: A Changing Landscape
In Kazakhstan, tea and dairy products have long held a prominent place in the culinary landscape, deeply ingrained in the nation’s traditions and daily life. Tea drinking, in particular, is not merely a beverage choice but a social ritual that brings families together.
While tea remains a beloved beverage in Kazakhstan, the coffee culture has been steadily gaining ground, particularly among the younger generation. The Qazaq Coffee House reflects this shifting trend, offering both traditional Kazakh tea and a variety of coffee options to cater to diverse preferences.
Embracing the Kazakh Spirit
Aubakirov’s passion for his Kazakh heritage shines through in every aspect of the Qazaq Coffee House. The name itself, inspired by a chance meeting with a business partner, encapsulates the essence of the Kazakh spirit: a fusion of tradition and modernity, a thirst for adventure, and a deep appreciation for the nomadic roots that shape the Kazakh identity.
Family and Business: A Symbiotic Relationship
The Qazaq Coffee House is a true family affair, with Aubakirov’s wife and children playing integral roles in its success. Their unwavering support and involvement have been instrumental in shaping the coffee house’s welcoming atmosphere and attention to detail.
Aubakirov’s children, who attend a local Dutch school, have embraced their father’s entrepreneurial journey. They have even taken on the roles of co-founders, demonstrating a keen interest in the business and a willingness to contribute to its growth.
The Financial Investment and the Entrepreneurial Spirit
Launching a coffee house in Europe typically requires a substantial investment, with estimates ranging up to 100,000 euros. Aubakirov, however, chose a more modest approach, relying on his personal savings and family funds to bootstrap the business. His careful planning and prudent financial management allowed him to establish the Qazaq Coffee House without the need for external investors.
Aubakirov’s entrepreneurial journey serves as an inspiration to aspiring business owners, particularly the younger generation in Kazakhstan who harbor ambitions to venture into the world of entrepreneurship. He emphasizes the importance of two crucial elements: a clear intention and a willingness to embrace risk.
Navigating the Business Landscape in the Netherlands
Aubakirov’s experience in setting up the Qazaq Coffee House sheds light on the business environment in the Netherlands. While the initial investment required may be higher compared to Kazakhstan, the regulatory framework is clear and supportive of entrepreneurship.
The process of registering a company in Amsterdam, for instance, involves interviews with authorities who assess business plans, financial resources, and other relevant factors. This thorough approach ensures that businesses are well-positioned for success and adhere to the established regulations.
A Beacon of Kazakh Entrepreneurship Abroad
The Qazaq Coffee House stands as a testament to the growing entrepreneurial spirit among Kazakhs, both at home and abroad. Aubakirov’s bold decision to venture into a new industry in a foreign country highlights the resilience and adaptability of Kazakh entrepreneurs.
The coffee house has become a symbol of Kazakh ingenuity and a bridge between two distinct cultures, attracting both locals and Kazakh expatriates who seek a taste of home amidst the bustling streets of Amsterdam.