Mis Amigos Embarks on Global Expansion with Celebrity Chef Aldo Zilli as Brand Ambassador

A Bold Strategy to Conquer International Markets

Mis Amigos, the British tequila brand renowned for its distinctive flavors, has set its sights on global expansion with an audacious plan to establish its products as a staple in cocktail bars worldwide. Boasting annual UK sales of £500,000, the company is poised to take its flavored tequilas, vodkas, and gins to new markets across Europe, Asia, and the United States.

Celebrity Chef Aldo Zilli Joins the Mis Amigos Family

Collaboration

Mis Amigos has secured the partnership of acclaimed celebrity chef Aldo Zilli as its brand ambassador, bringing a culinary perspective to the brand’s marketing endeavors. Zilli’s passion for cooking and expertise in flavor combinations align seamlessly with Mis Amigos’ dedication to crafting exceptional spirits that elevate cocktails and culinary experiences.

Mutual Appreciation

Zilli expressed his admiration for the Mis Amigos range, particularly the chocolate and coffee flavors, which he believes will enhance his cooking and inspire innovative cocktails. This collaboration signifies Mis Amigos’ commitment to building a robust brand identity and attracting discerning consumers who appreciate high-quality spirits.

International Expansion Plans

EU and US Markets

Mis Amigos has established a division in the EU to facilitate sales across the 27 member states, targeting bars and restaurants seeking unique and flavorful spirits. The company has secured orders for 140,000 liters of tequila in 20 US states, demonstrating the growing demand for its products in the American market.

Asia and Beyond

Negotiations are underway with distributors in China, Peru, Chile, and Japan to introduce Mis Amigos’ range to new consumers. The company’s participation in major international trade shows in Mumbai and Shanghai has generated interest and potential partnerships in these markets.

Family Values and a Unique Blend

Family-Owned and Operated

Mis Amigos is a family-owned and operated business, emphasizing traditional values and a commitment to quality. The company’s founders, brothers Simon and Rupert Duke, are passionate about creating exceptional spirits that reflect their love for mixology and culinary arts.

Unique Ingredients and ‘Can-Do’ Spirit

Mis Amigos’ products are crafted using high-quality ingredients, resulting in a distinct blend that sets them apart from competitors. The company’s ‘can-do’ spirit and belief in its products’ superiority drive its expansion strategy.

A Range of Flavors and Premium Spirits

Flavored Tequilas and More

The Mis Amigos range includes chocolate and strawberry cream tequilas, along with chocolate, coffee, and chocolate and lime flavors. The company also offers ’88’ brand vodka and gin, as well as Jillion’s gin, named after the Duke family’s Aunt, who served as a codebreaker during World War II.

Availability and Distribution

Mis Amigos, 88, and Jillion’s gin are available in the UK through gi-spiritgroup.co.uk. Consumers can also visit La Quinta in Benfleet, Essex, to experience the pure Mis Amigos experience and enjoy cocktails crafted by Simon or Rupert Duke.

Conclusion: A Bright Future for Mis Amigos

Global Ambitions

Mis Amigos’ global expansion plans reflect the company’s ambitious vision to become a recognized and respected brand in the international spirits market.

Quality and Innovation

The company’s commitment to quality and innovation, combined with the expertise of brand ambassador Aldo Zilli, positions Mis Amigos for success in new markets.

Exciting Times Ahead

With its unique flavors, family values, and strategic partnerships, Mis Amigos is poised to make a significant impact on the global spirits industry.