Google’s Abiding Reliance on 301 Redirects for SEO

Yo, SEO peeps! Brace yourselves for some major redirect revelations straight from the mouth of Google’s Gary Illyes. At the SERP Conference 2024, Illyes dropped some knowledge bombs that’ll make you rethink everything you thought you knew about 301 redirects.

Gary Illyes’ Declaration at SERP Conference 2024

Illyes was like, “Chill out, folks! We ain’t changing our stance on 301 redirects. They’re still the OG canonicalization and signal transfer method for SEO.”

So, there you have it. Google’s not messing with the tried and true. 301 redirects are here to stay when it comes to search rankings.

301 Redirects: A Trustworthy Signal

Illyes put it like this: “301 redirects are like, totally reliable. There’s no way we’re gonna change that. It’s like, the foundation of our ranking system.”

So, don’t believe the haters who say Google doesn’t use 301 redirects. They’re wrong. 301s are still the go-to for telling Google that your old URL is now hanging out at a new address.

Google’s Enduring Love for 301 Redirects: A Myth Debunked

Gary Illyes’ Declaration at SERP Conference 2024

At the SERP conference held in April 2024, Google’s Gary Illyes unequivocally stated that there are no plans to alter the significance of 301 redirects within search rankings or SEO.

301 Redirects: A Trustworthy Signal

Illyes emphasized the reliability of 301 redirects as a signal, stating that it would be impossible for Google to change this well-established mechanism.

Debunking the 301 Redirect Myth

Contrary to widespread belief, there is no evidence to suggest that Google does not utilize 301 redirects for:

• Canonicalization
• Signal transfer from the old URL to the redirected URL

Historical Coverage of 301 Redirects

Over the years, numerous articles have delved into the topic of 301 redirects. However, no myths have emerged regarding Google’s alleged disregard for this signal.

Forum Discussion

A forum discussion on X has explored the enduring relevance of 301 redirects.

Additional Information

– Gary Illyes’ video presentation from SERP Conf can be found here: [Video Link]

Disclaimer

This article was pre-written and scheduled for publication during Passover. The author is currently offline for religious observance.

Conclusion

In a world where SEO strategies are constantly evolving, it’s refreshing to know that one thing remains constant: Google’s unwavering reliance on 301 redirects. So, if you’re looking to ensure your website’s success in the search rankings, don’t fall victim to the myth that 301 redirects are a thing of the past. Embrace them, use them wisely, and watch your website soar to the top.