Howard County Recreation and Parks Marketing Team Strikes Gold with Hermes Creative Awards Sweep

Talk about a debut! The Howard County Department of Recreation and Parks marketing team just snagged not one, not two, but THREE Hermes Creative Awards. And get this – it was their very first time entering the competition. Someone get these rockstars a celebratory park picnic, stat!

A Winning Streak Straight Outta Howard County

This wasn’t just a lucky break; the team absolutely crushed it. We’re talking top-tier recognition that proves Howard County knows how to bring the fun and shout it from the rooftops (or, you know, through award-winning marketing campaigns).

Shining Brighter Than a Platinum Trophy

Hold onto your hats, folks, because the team snagged the highest honor – a Platinum Hermes Creative Award – for their stunning “Preschool Adventures” photograph. This image, featured in their print materials, captivated the judges in not one, but three categories: Print Media, Photography, and People/Portrait. Clearly, this wasn’t your average snapshot from picture day.

And the winning didn’t stop there. Two more campaigns pirouetted their way into the spotlight, earning Gold Hermes Creative Awards:

The “Beginner Ballet for Active Aging Adults” photograph, also featured in print, proved that grace and talent are timeless. This image, too, scored a hat trick, winning in the Print Media, Photography, and People/Portrait categories. Talk about aging gracefully – and with serious style!

But wait, there’s more! The team’s digital prowess shone through with their “Get Up. Get Out. Get Active.” campaign. This dynamic campaign, designed to inspire folks to embrace an active lifestyle, dominated the Electronic Media, Social Media, Interactive Media, Digital Advertising, and Digital Ad Campaign categories. Move over, Nike – Howard County is coming for your motivational crown!

Honorable Mentions That Deserve a Standing Ovation

As if three shiny awards weren’t enough, the Howard County Recreation and Parks marketing crew also snagged three honorable mentions. Talk about being on a roll! These nods of recognition went to:

• The “Save The Native Bees!” sign, which clearly resonated with the Print Media judges. Saving the bees, one award-winning sign at a time – that’s how they roll in Howard County.
• The eye-catching Howard County Scavenger Hunt logo, also recognized in the Print Media category. This logo probably had people racing to sign up for the scavenger hunt faster than you can say “hidden treasure!”
• The heartwarming Howard County Holiday Mart holiday card, which warmed the hearts of the Print Media judges. We’re betting this card spread holiday cheer far and wide.

A Proud Moment for Howard County

Howard County Executive Calvin Ball couldn’t contain his pride, and honestly, who could blame him? He showered the marketing team with well-deserved praise, recognizing the magnitude of their achievement, especially considering the fierce competition from across the globe.

“I am incredibly proud of our Recreation & Parks marketing team for this phenomenal accomplishment,” said Ball. “To be recognized on an international stage speaks volumes about their talent, creativity and the impact of their work.”

Ball went on to highlight the significance of the Hermes Creative Awards, which recognize excellence in marketing and communication on a global scale. With over 6,500 entries pouring in from around the world, just snagging an honorable mention is a feat in itself. But for Howard County to walk away with a trio of awards, including the coveted Platinum, is nothing short of remarkable.

From Park Benches to Global Recognition

These awards are more than just shiny trophies; they’re a testament to the power of creativity, dedication, and a passion for connecting with the community. The Howard County Recreation and Parks marketing team has proven that they’re not just promoting parks and programs – they’re crafting engaging experiences that resonate with people from all walks of life.

So, the next time you find yourself strolling through a Howard County park, signing up for a yoga class, or spotting a catchy ad for a local event, take a moment to appreciate the creative masterminds behind it all. They’re not just winning awards – they’re enriching lives, one campaign at a time.