Figure’s Humanoid Robots Embark on Real-World Deployment at BMW Manufacturing Plant


A Milestone in Humanoid Robotics

Figure, a pioneering company in the development of general-purpose humanoid robots, has reached a pivotal milestone in its journey. The company has secured a commercial agreement with BMW Manufacturing Co. LLC, marking the first deployment of its robots in a real-world industrial setting. This collaboration signifies a groundbreaking moment for Figure and the broader field of humanoid robotics, as it represents a tangible step towards integrating these autonomous machines into our workplaces.

A Journey of Innovation and Rapid Progress

Figure emerged from stealth mode just 10 months ago, but in that short span, it has made remarkable strides in developing its humanoid robots. The company’s team, composed of highly experienced professionals, has swiftly created prototypes capable of walking and navigating their surroundings. This rapid progress is particularly noteworthy when compared to other humanoid robotics projects, including the renowned Atlas bot from Boston Dynamics.

A “ChatGPT Moment” for Figure

Recently, Figure unveiled another groundbreaking achievement: a video showcasing its Figure 01 robot autonomously preparing a cup of coffee in response to a verbal command. This demonstration, which Adcock, Figure’s founder and CEO, likened to a “ChatGPT moment” for the company, highlighted the robot’s ability to learn and adapt to new tasks by observing and imitating human actions.

Deployment at BMW’s Spartanburg Plant

Figure’s robots are now poised to embark on their real-world mission at BMW’s Spartanburg plant in South Carolina. Under the terms of the commercial agreement, Figure and BMW will collaborate to identify initial use cases for the robots within the plant’s operations. The robots will undergo training to prepare them for a staged deployment, gradually assuming various tasks on the factory floor.

A Step Forward for Humanoid Robotics in Industry

This deployment marks a significant milestone for humanoid robotics in the industrial sector. While autonomous humanoids have been tested in warehouse settings, such as Amazon’s collaboration with Agility Robotics, the Figure-BMW partnership stands out as a purely commercial deal, devoid of any shared investment interests. This distinction underscores the potential of humanoid robots to provide tangible value in real-world manufacturing environments.

BMW’s Robotics Experience and Vision

Figure’s choice of BMW as its initial deployment partner is strategic. BMW possesses extensive experience in robotics integration, particularly in the automotive manufacturing domain. The company’s familiarity with humanoids, exemplified by its involvement with Honda’s ASIMO, Hyundai’s acquisition of Boston Dynamics, and its own Robotics Institute, positions it as an ideal partner for Figure’s groundbreaking technology.

Initial Tasks and Training

While the specific tasks that the Figure 01 robots will undertake at BMW’s Spartanburg plant remain undisclosed, Adcock has hinted at their involvement in body shop work, sheet metal handling, and warehouse logistics. The robots will undergo rigorous training in Figure’s labs before being introduced to the factory floor, ensuring their accuracy, resilience, and flexibility.

A Measured Approach to Deployment

Figure’s deployment strategy is characterized by a measured and milestone-based approach. The company plans to start with a limited number of robots, gradually scaling up their presence as they demonstrate their capabilities and deliver tangible value. This cautious approach underscores Figure’s commitment to ensuring the robots’ success and reliability.

Transparency and Public Engagement

Adcock emphasizes Figure’s commitment to keeping the public informed about the progress of its humanoid robots. The company intends to regularly share videos and updates showcasing the robots’ learning capabilities and their integration into real-world applications. This transparency aligns with Figure’s philosophy of fostering public awareness and engagement in the development of humanoid robotics.

The Road Ahead: Hype Cycle and Beyond

Figure’s deployment at BMW marks a pivotal moment in the evolution of humanoid robotics, propelling the field beyond the Hype Cycle’s Peak of Inflated Expectations. Adcock believes that the industry is just getting started, with significant advancements expected in the coming months and years. He anticipates a surge in interest and excitement surrounding humanoid robotics, emphasizing the need to buckle up and embrace the transformative potential of these machines.

Conclusion: A New Era of Human-Robot Collaboration

Figure’s collaboration with BMW represents a significant step towards integrating humanoid robots into our workplaces. As these machines continue to learn, adapt, and demonstrate their capabilities, they hold the potential to revolutionize various industries, enabling new levels of automation, efficiency, and productivity. While the road ahead may be challenging, Figure’s pioneering spirit and commitment to transparency set the stage for a future where humans and robots work side by side, unlocking new possibilities for innovation and progress.