Danfoss Appoints Hannes Leichtfried as Head of Sales and Marketing for Drives Business in North America

In a strategic maneuver designed to fortify its market dominance and accelerate growth, Danfoss, a global trailblazer in energy-efficient solutions, has appointed Hannes Leichtfried to the helm of its Drives business segment in North America. With over three decades of experience at Danfoss and an illustrious track record in sales and marketing leadership, Leichtfried brings an arsenal of expertise and insights to his new role.

Leichtfried’s Background and Career at Danfoss

Hailing from Austria, Hannes Leichtfried embarked on his Danfoss odyssey in 1994 as a technical support engineer, showcasing his robust technical foundation. His career trajectory within the company was a testament to his exceptional abilities, propelling him through successive promotions into sales and marketing roles. His most recent position as the head of sales and marketing for Danfoss Drives in Central Europe stands as a testament to his leadership acumen. Leichtfried’s extensive experience across diverse markets, coupled with his proven ability to cultivate enduring customer relationships, positions him as the ideal candidate to lead the Drives business in North America.

Leichtfried’s Vision and Goals for Danfoss Drives in North America

Leichtfried expressed unrestrained enthusiasm for his new role, emphasizing the boundless opportunities for market share expansion and brand elevation in North America. Recognizing the region’s immense potential in both the core business and emerging segments, particularly in electrification, Leichtfried underscored the imperative of providing customers with an irresistible value proposition. This proposition encompasses application leadership and unwavering support to facilitate their decarbonization endeavors.

Danfoss’s Commitment to Growth and Market Leadership in North America

Rick Sporrer, the esteemed president of Danfoss North America, acknowledged the region’s burgeoning growth momentum for Danfoss Drives. He expressed unwavering confidence in Leichtfried’s ability to steer the business to unprecedented heights. Sporrer extolled the company’s high-quality products and seasoned team as linchpins in achieving a commanding position in the North American market. He lauded Leichtfried’s wealth of experience and stellar track record, expressing eagerness to collaborate with him in expanding market share and solidifying Danfoss’s position as an industry colossus.

Leichtfried’s Educational Background and Additional Training

Leichtfried’s educational background is adorned with an undergraduate engineering degree from the prestigious Federal Higher Technical Institute in Austria, a testament to his robust technical foundation. In his quest for continuous improvement, he has pursued further training in sales, marketing, and strategic management, equipping himself with the requisite skills and knowledge to excel in his new role.

Conclusion

The appointment of Hannes Leichtfried as the head of sales and marketing for Danfoss Drives in North America signifies the company’s unwavering commitment to driving growth, capturing market share, and amplifying its brand recognition in the region. With his extensive experience, proven leadership abilities, and unwavering customer-centric approach, Leichtfried is poised to lead the business toward uncharted heights of success. He will undoubtedly strengthen Danfoss’s position as the preeminent provider of energy-efficient solutions in North America.