Kentucky Tourism’s Joy Ride Campaign Cruises to National Recognition with Silver ADDY Win

Hold your horses, folks! Kentucky Tourism’s Joy Ride campaign just snagged a shiny Silver ADDY award at the national level. Yup, you heard that right – national! This ain’t no small potatoes, especially for a campaign designed to lure all you fine folks from beyond the Bluegrass State’s borders. What snagged the judges’ attention? Those totally rad, illustrated posters, duh!

The ADDYs: Not Your Grandma’s Advertising Awards (Unless Your Grandma’s Super Cool)

Why the ADDYs Matter (Like, a Lot)

Okay, so maybe you’re not knee-deep in the advertising world. Fair enough. But trust us, the American Advertising Federation’s ADDY Awards are a seriously big deal. We’re talking the Oscars, but for ads (and way less dramatic, thankfully). These awards are like the gold standard – the pinnacle of advertising excellence. Every year, over thirty-five thousand hopefuls throw their hats into the ring, all vying for that coveted ADDY trophy.

COOMER: The Masterminds Behind the Joy Ride

Channeling Vintage Vibes for a Modern Audience

So, who are the creative geniuses behind this award-winning campaign? Give it up for Kentucky’s own COOMER agency! These folks ate, slept, and breathed the Joy Ride campaign, dreaming up those eye-popping posters that have everyone buzzing. Their secret sauce? They took a page from the good ol’ days – think early twentieth-century advertising – and gave it a fresh, modern twist. Talk about retro cool!