Dynatrace Welcomes Laura Heisman as New Chief Marketing Officer

Empowering Digital Transformation Through Unified Observability and Security

In the dynamic realm of digital transformation, where complexity reigns and agility is paramount, Dynatrace stands tall as a beacon of innovation, providing cutting-edge unified observability and security solutions. To further propel its leadership position, Dynatrace proudly announces the appointment of Laura Heisman as its new Chief Marketing Officer (CMO), effective immediately. This strategic move underscores the company’s unwavering commitment to empowering organizations in navigating the ever-evolving IT landscape with confidence and agility.

Laura Heisman: A Visionary Force in the Tech Industry

Laura Heisman brings an illustrious track record of over three decades in the technology industry, marked by transformative leadership and a knack for driving growth. Her expertise spans diverse sectors, with a proven ability to craft impactful marketing strategies that resonate with audiences. Prior to joining Dynatrace, Heisman held the esteemed position of CMO at VMware, where she spearheaded the global marketing organization and played a pivotal role in shaping the company’s brand identity. Before that, she served as Vice President of Communications and Corporate Marketing at GitHub, contributing her strategic acumen to the company’s executive leadership team.

Heisman’s extensive tenure at Citrix Systems further exemplifies her exceptional leadership. As Vice President of Communications, she spearheaded worldwide communications and brand awareness programs, propelling Citrix to new heights of industry recognition. Her unwavering commitment to diversity and inclusion is evident through her sponsorship of employee resource groups for women at VMware, GitHub, and Citrix, fostering a culture of equality and opportunity. Heisman holds a Bachelor of Arts in Communications from San Diego State University, complementing her extensive industry experience with a solid academic foundation.

Driving Customer-Centric Innovation at Dynatrace

Rick McConnell, Dynatrace Chief Executive Officer, expressed his enthusiasm for Heisman’s appointment, stating, “Laura’s stellar track record of crafting impactful marketing strategies across diverse sectors and for some of the most recognizable brands in the technology industry makes her an invaluable asset to Dynatrace. Her expertise, passion, vision, and customer-first mindset make her the perfect fit for our team. We are confident that she will play a pivotal role in creating, optimizing, and personalizing the end-to-end experience for our customers and partners, helping us capitalize on the tremendous market opportunities ahead.”

Heisman expressed her excitement about joining Dynatrace, acknowledging the company’s leadership position in the rapidly evolving observability and security market. She emphasized the critical role of these technologies in enabling successful digital transformation efforts, stating, “I am thrilled to join Dynatrace, a company poised to become an iconic player in this rapidly advancing segment. I look forward to helping accelerate demand, building deep product understanding, driving brand awareness, and fostering customer loyalty. Together, we can empower our customers to achieve their mission-critical requirements for observability, security, and AI.”

Appreciation for Mike Maciag’s Leadership and Contributions

Dynatrace also acknowledges the significant contributions of outgoing CMO Mike Maciag, who played a pivotal role in the company’s growth and success. McConnell expressed his gratitude, stating, “On behalf of Dynatrace, I’d like to thank Mike for his leadership and tremendous contribution to the company. His commitment to customer success and expanding awareness of our marketplace, combined with his passion for developing talented marketers, has helped position Dynatrace for long-term success. We are grateful for his dedication and wish him the very best for the future.”

Maciag will continue to offer his advisory experience to Dynatrace until April 2024, ensuring a smooth transition and continued support for the company’s ongoing growth and innovation.

Conclusion

With the appointment of Laura Heisman as Chief Marketing Officer, Dynatrace reinforces its commitment to delivering exceptional value to customers through its unified observability and security solutions. Heisman’s extensive experience and proven leadership in the tech industry position her as a driving force in shaping Dynatrace’s future success, empowering organizations to navigate the digital transformation landscape with confidence and agility.