LiveRamp Earns AMI Certification from Digital Advertising Alliance, Leading the Way in Sustainable Marketing
In today’s rapidly evolving digital marketing landscape, LiveRamp stands out as a true pioneer in promoting sustainable and responsible data practices. This commitment has been recognized by the Digital Advertising Alliance (DAA), making LiveRamp the first company to receive Addressable Media Identifier (AMI) certification. This prestigious certification signifies LiveRamp’s unwavering dedication to preserving critical functionality across the digital advertising ecosystem while prioritizing consumer trust and data privacy.
LiveRamp’s AMI Certification: A Milestone in Privacy-Centric Advertising
The DAA’s AMI certification serves as a testament to LiveRamp’s unwavering commitment to privacy and transparency in data-driven marketing. This certification acknowledges LiveRamp’s diligent efforts in establishing robust policies, processes, and controls to ensure the ethical and responsible use of addressable media identifiers (AMIs). LiveRamp’s AMI certification sets a new standard for the industry, demonstrating the importance of responsible data practices and compliance with industry standards.
Key Elements of LiveRamp’s AMI Certification
1. Policies and Standards: LiveRamp has implemented stringent policies and standards to limit the use of AMIs to those purposes permitted under the DAA’s policy. These policies include robust measures to safeguard data privacy and protect consumer rights, ensuring that AMIs are used responsibly and ethically.
2. Processes: LiveRamp’s AMI certification highlights its well-defined processes for maintaining records, reports, and documentation to demonstrate compliance with the DAA’s Policy Framework for AMIs. This commitment to transparency ensures that LiveRamp’s practices are open to scrutiny and verification, fostering trust among consumers and marketers alike.
3. Use, Retention, and Disposal: LiveRamp’s AMI certification recognizes its responsible data management practices, including purpose limitation, special requirements for prohibited uses of AMIs, and the use of sensitive information only with individuals’ explicit consent. These measures safeguard consumer data and minimize the risk of misuse, building trust and confidence in the digital advertising ecosystem.
4. Transparency: LiveRamp’s AMI certification emphasizes its dedication to providing clear and comprehensive notices regarding the use of AMIs and adherence to the DAA Policy Framework. This transparency empowers consumers with informed choices about their data and fosters trust in the digital advertising ecosystem. LiveRamp’s commitment to transparency sets a new standard for the industry, demonstrating its dedication to consumer privacy and responsible data practices.
5. Reporting and Certification: LiveRamp’s AMI certification confirms its commitment to accessibility and equal treatment in providing AMIs under fair and non-discriminatory terms and conditions. This certification ensures that LiveRamp’s solutions are available to all market participants on a level playing field, promoting fair competition and fostering a healthy digital advertising ecosystem.
Significance of LiveRamp’s AMI Certification for the Industry
1. Industry Leadership: LiveRamp’s AMI certification sets a precedent for the entire digital advertising industry, demonstrating the importance of responsible data practices and compliance with industry standards. This certification positions LiveRamp as a thought leader and innovator in the field, inspiring other companies to embrace similar practices and contribute to a more sustainable and ethical digital advertising ecosystem.
2. Consumer Trust: The AMI certification reinforces LiveRamp’s commitment to consumer privacy and transparency, building trust and confidence among consumers who increasingly demand ethical and responsible data usage. By prioritizing consumer rights and data protection, LiveRamp fosters a positive perception among consumers, ultimately benefiting the entire digital advertising industry.
3. Future-Proofing Marketing Strategies: With the impending deprecation of third-party cookies, LiveRamp’s AMI certification provides marketers with a future-proof solution that enables effective and sustainable marketing practices in a cookieless world. By embracing AMIs and adhering to strict data privacy standards, marketers can ensure continued reach, performance, and measurement capabilities, safeguarding their marketing investments and driving long-term success.
4. Accelerating Cookieless Transition: LiveRamp’s AMI certification offers a clear path for marketers to transition to a cookieless environment with confidence, ensuring continued reach, performance, and measurement capabilities. By providing a reliable and responsible solution for addressability, LiveRamp empowers marketers to navigate the cookieless future successfully, maintaining their competitive edge and delivering personalized and effective marketing campaigns.
Conclusion
LiveRamp’s AMI certification by the DAA is a watershed moment for the digital advertising industry. It signifies LiveRamp’s unwavering commitment to privacy, transparency, and responsible data practices. This certification empowers marketers with a future-proof solution that enables sustainable and effective marketing in a cookieless world. By embracing AMI certification, LiveRamp sets an industry standard for ethical and responsible data-driven marketing, ultimately benefiting consumers, marketers, and the entire digital advertising ecosystem. As the industry continues to evolve, LiveRamp stands as a beacon of innovation and leadership, guiding the way towards a more sustainable and privacy-centric future for digital marketing.