Marketecture Acquires AdTechGod and The AdTech Forum, Aims to Corner Ad Industry Media

Hold onto your hats, ad tech enthusiasts, because the industry is about to get a whole lot more… consolidated? That’s right, folks. Marketecture, the lovechild of ad tech explanations and executive interviews (think Vox, but for programmatic instead of politics), is on a shopping spree. Their latest acquisitions? None other than the enigmatic AdTechGod and their brainchild, The AdTech Forum. It’s enough to make you spit out your morning coffee, especially if you’re the kind of person who finds their morning coffee interrupted by news of B2B media mergers.

The Deals: Because Who Needs a Nap When You Can Have Synergistic Partnerships?

This isn’t your grandma’s knitting circle casually swapping ownership over some tea and biscuits. We’re talking high-stakes, high-visibility moves in the often-murky world of ad tech. Marketecture, helmed by the ever-ambitious Louis Paparo, has officially welcomed two heavy-hitters into the fold:

• AdTechGod: The Batman of ad tech, shrouded in mystery but packing a serious punch with their insights and that oh-so-desirable Slack community. They’re trading in their anonymity (well, partially) to become Marketecture’s Chief Marketing Officer.
• The AdTech Forum: This ain’t your mama’s PTA meeting. This online community, co-founded by AdTechGod and the very not-anonymous Jeremy Bloom, is where the industry’s movers and shakers gather to network, debate, and collectively scratch their heads at the latest industry jargon.
• Jeremy Bloom: Speaking of Bloom, the OhHello founder isn’t just lending his digital playground to the cause. He’s stepping in as Marketecture’s Chief Commercial Officer, ready to leverage his Rolodex (do people still say that?) and expertise to help Marketecture rake in the big bucks.

Get it? Got it? Good. Because the ad tech world waits for no one, and Marketecture is clearly not about to get left beind.

The Players: A Motley Crew of Ad Tech Titans (and One Very Secretive Deity)

So, who are these titans of targeted advertising, these demigods of digital marketing, these… (okay, we’ll stop now)? Let’s break it down:

Marketecture: Explaining Ad Tech So You Don’t Have To

Marketecture is like that friend who can explain cryptocurrency in a way that doesn’t make your eyes glaze over. They’re all about making the complex world of ad tech accessible, with a side of exclusive executive interviews and (soon) industry events. Think of them as the cool kids’ table of ad tech, and yes, you need a subscription to sit there.

AdTechGod: The Myth, The Legend, The Influencer

Who is AdTechGod? No one knows (for sure). But what we do know is that they’re an ad tech influencer with a massive following and a knack for dropping truth bombs about the industry. They’re like the Banksy of ad tech—anonymous, insightful, and constantly leaving people wondering, “Who are you?” Now, they’re bringing their enigmatic presence to Marketecture, presumably to make marketing magic (and maybe finally invest in a decent office chair).

Jeremy Bloom: From OhHello to Marketecture, Hello!

This ain’t Jeremy’s first rodeo in the wild west of ad tech. The OhHello founder is a seasoned pro, known for his ability to connect the dots (and the people) in the industry. He’s like the ultimate ad tech wingman, and now he’s bringing his A-game (and presumably, his little black book of contacts) to Marketecture.