Fausta Ballesteros Spearheads Wizeline’s Global Brand Marketing and Go-to-Market Strategy

January 25, 2024

Synopsis:

Wizeline, a global technology powerhouse renowned for its AI-driven digital services, has appointed Fausta Ballesteros as its Chief Marketing Officer (CMO). Ballesteros brings over two decades of expertise in marketing and communication strategies, honed at leading multinational corporations such as Cognizant, Softvision, Globant, Shell, Unilever, and American Express. Her appointment underscores Wizeline’s unwavering commitment to strengthening its brand presence, refining its go-to-market strategy, and elevating its position in the technology sector.

Key Points:

1. Introducing Fausta Ballesteros:

– Fausta Ballesteros joins Wizeline as the new Chief Marketing Officer (CMO), poised to drive global brand recognition and enhance market positioning.
– Her extensive experience and accomplishments in marketing and communication strategies will prove invaluable in achieving these objectives.

2. Bismarck Lepe’s Perspective:

– Bismarck Lepe, Wizeline’s CEO and visionary founder, expresses his enthusiasm for welcoming Fausta Ballesteros to the team.
– He emphasizes Ballesteros’ experience, energy, and creativity as key factors in enhancing Wizeline’s market position and fostering a world-class culture.

3. Fausta Ballesteros’ Background:

– Ballesteros possesses a wealth of experience spanning over 20 years, working in global markets across the United States, North America, Mexico, Latin America, Europe, and Asia.
– Originally from Argentina, she has resided in New York since 2007.
– Ballesteros holds a master’s degree in Marketing from the University of San Andrés in Argentina, complemented by a Women Leadership Program certificate from the Yale School of Management and an Entrepreneurship Program certificate from Austral University in Buenos Aires.

4. Professional Accomplishments:

– Ballesteros has held prominent positions in technology companies and multinational corporations, including Cognizant, Softvision, Globant, Shell, Unilever, American Express, and Urban PR.
– Her expertise encompasses strategy, branding, and communication, with a focus on creating culture-defining initiatives, global communications programs, thought leadership and content, and go-to-market products and strategies.
– Ballesteros’ leadership has resulted in successful campaigns that have driven bottom-line growth, attracted skilled professionals, and fostered a sense of community.

5. Commitment to STEAM Education and Social Responsibility:

– Beyond her professional endeavors, Ballesteros is passionate about STEAM education, women entrepreneurs, corporate culture, parenting, and the advancement of Hispanics in the United States.
– She actively promotes these causes and strives to make a positive impact in the communities where she lives and works.

6. Ballesteros’ Statement on Joining Wizeline:

– Ballesteros expresses her pride and gratitude for joining the Wizeline team, recognizing its stellar reputation and proven track record.
– She acknowledges Wizeline’s leadership in AI-based technological solutions and its potential to revolutionize business processes globally.
– Ballesteros looks forward to collaborating with the Wizeline team to accelerate growth and establish a world-class marketing organization.

7. Wizeline’s Focus on Promoting Female Talent:

– As part of its growth strategy, Wizeline actively promotes female talent in the technology industry, recognizing the significant role women play in driving innovation and success.
– The company aims to maintain its leadership position in the technology sector and continue developing AI and Big Data-based products.

About Wizeline:

– Wizeline is a global AI-centric technology solutions provider, specializing in developing cutting-edge digital products and platforms.
– The company leverages the power of artificial intelligence to revolutionize businesses, harnessing data and AI to accelerate time to market and deliver transformative outcomes.
– Wizeline’s agile and adaptive teams combine AI expertise, advanced methodologies, and innovative solutions to achieve exceptional results.
– The company fosters a culture of continuous learning and innovation, working closely with customers to drive success.
– Wizeline’s commitment to social responsibility includes investing in well-being and striving to make a positive impact in its communities.
– The company offers exciting career opportunities for talented individuals seeking to work on innovative projects and build thriving, long-term careers.

Conclusion:

Fausta Ballesteros’ appointment as Chief Marketing Officer at Wizeline marks a significant step in the company’s journey towards global brand recognition and market leadership. Her expertise and passion for driving growth and creating a world-class marketing organization will undoubtedly contribute to Wizeline’s continued success in the years to come.