Mondelez Appoints Jonathan McCarthy as Vice President of Marketing for Southeast Asia

Introduction

In a strategic move to fortify its marketing leadership in Southeast Asia, Mondelez International proudly announces the appointment of Jonathan McCarthy as its new Vice President of Marketing. McCarthy brings a wealth of experience and expertise in brand management and leadership to this role, having held various senior positions in the consumer goods industry.

McCarthy’s Background and Expertise

Jonathan McCarthy possesses over two decades of experience in business and brand leadership. Prior to joining Mondelez, he served as the Global Brand Leader for Cadbury and Toblerone, two of Mondelez’s most iconic brands. In this capacity, he demonstrated exceptional leadership and strategic vision, spearheading innovative marketing campaigns and achieving substantial growth for the brands.

Before his tenure at Mondelez, McCarthy held the position of Senior Global Brand Director for CLEAR haircare at Unilever. He also held multiple leadership roles within Unilever, leading marketing and brand development teams for deodorants, male grooming, and Axe Asia. McCarthy’s diverse experience across various brands and categories has equipped him with a profound understanding of consumer behavior and effective marketing strategies.

McCarthy’s Role at Mondelez and Responsibilities

As the Vice President of Marketing for Southeast Asia, McCarthy will play a pivotal role in driving Mondelez’s marketing initiatives across the region. He will be entrusted with the responsibility of developing and executing comprehensive marketing strategies that resonate with consumers in each market, leveraging Mondelez’s portfolio of global power brands and local jewels.

McCarthy’s primary focus will be on delivering exceptional experiences to consumers, ensuring that Mondelez’s brands remain top-of-mind and continue to drive growth. He will collaborate closely with Mondelez’s talented team of marketers and agency partners to create innovative and impactful marketing campaigns that engage consumers emotionally and cultivate brand loyalty.

McCarthy’s Statement on His Appointment

Expressing his enthusiasm for the new role, McCarthy stated, “I am honored and thrilled to join the Mondelez SEA business unit and join forces with this talented and passionate team of marketers and agency partners across markets in the region.” He acknowledged the company’s robust portfolio of brands and legacy of creative excellence, expressing his eagerness to contribute to the sustained success and growth of Mondelez in Southeast Asia.

Nikhil Rao’s Departure and New Role at Mars Wrigley India

Mondelez’s previous Vice President of Marketing for Southeast Asia, Nikhil Rao, recently stepped down from the role to join Mars Wrigley India as its new Chief Marketing Officer. Rao brings a wealth of experience in marketing and brand management to his new position, having spent over ten years at Mondelez International.

During his tenure at Mondelez, Rao held various leadership roles, including Global Brand Equity Director for Cadbury, Regional Senior Marketing Director for AMEA, Senior Marketing Director of Biscuits and Baked Snacks for SEA, and Vice President of Marketing for SEA. Rao’s contributions to Mondelez’s success in Southeast Asia have been significant, and his departure marks a notable transition for the company.

Conclusion

The appointment of Jonathan McCarthy as Mondelez’s new Vice President of Marketing for Southeast Asia signifies the company’s commitment to driving growth and delivering exceptional consumer experiences in the region. McCarthy’s extensive experience and proven track record in brand leadership make him an ideal candidate for this role. Mondelez is poised to further strengthen its position in Southeast Asia under McCarthy’s leadership, continuing to delight consumers with its portfolio of beloved brands.