Technical SEO Best Practices Webinar: Boost Discoverability, Crawlability & Rankings

Let’s be real, sometimes SEO feels like you’re screaming into the void. You’re creating epic content, but is anyone even seeing it? That’s where technical SEO swoops in like a superhero.

Think of it as the behind-the-scenes magic that makes your website irresistible to search engines. We’re talking better rankings, more traffic, and ultimately, those sweet, sweet conversions.

Ready to transform your website into a well-oiled, search-engine-loving machine? This webinar is your one-stop shop for auditing and upgrading your technical SEO game across four fundamental areas: discoverability, crawlability, indexability, and user experience.

Discoverability

Imagine throwing a killer party, but forgetting to send out invitations. That’s what it’s like ignoring discoverability in the vast digital landscape. You’ve got awesome content, but how will search engines know where to look?

Optimizing for Search Engines

First things first, let’s talk sitemaps. They’re like a roadmap for search engines, guiding them through your website’s structure and content. A clear, well-organized sitemap is key for getting your pages crawled and indexed efficiently.

Next up? Site architecture. Just like a messy room can be tough to navigate, a cluttered website structure can confuse the heck outta search engine bots. We’re talking about creating a logical hierarchy of pages and using internal linking to create a seamless flow of information.

But wait, there’s more! We’ll also dive into other essential discoverability factors, like optimizing your robots.txt file (basically, setting the rules for what search engines can and can’t access) and using hreflang tags to cater to different languages and regions. Because going global is kinda the goal, right?

Crawlability

Okay, you’ve got the search engine invite sorted. Now, let’s make sure they can actually RSVP and find their way to the party. That’s where crawlability comes into play.

Ensuring Smooth Website Crawling

Have you heard of crawl budget? It’s like the amount of time and resources search engines are willing to spend crawling and indexing your site. The bigger and better your website, the more crawl budget you need. But don’t worry, we’ll show you how to make the most of it.

We’ll also be tackling those pesky crawl traps – broken links, endless redirect chains, you name it. These bad boys can seriously mess with your crawl budget and prevent search engines from fully indexing your site. Time to get rid of ’em!

And of course, we can’t forget about website speed. In today’s fast-paced world, nobody’s got time for a slow website. We’ll dive into optimizing your server response time and overall website performance to keep those visitors (and search engines) happy.

Indexability

So, the search engines have found your site and they’re ready to mingle. But are they actually remembering the good stuff? That’s where indexability comes in. It’s all about making sure your content is easy for search engines to understand and store in their database (aka the index), so they can serve it up to relevant searchers.

Getting Your Content Indexed

Enter Schema markup, our secret weapon for speaking Google’s language. It’s like adding little labels to your content that help search engines understand what it’s all about. Think of it as giving them a VIP backstage pass to your website’s most valuable information.

Next up, let’s talk about heading structure. Using H tags correctly (from H to H, oh yeah, we’re going there) not only makes your content more scannable for users, but also helps search engines grasp the hierarchy and relevance of your information.

But the work ain’t over yet! We’ll also be tackling those sneaky indexing issues that can sabotage your SEO efforts. Think canonicalization problems (duplicate content woes) and accidental noindex tags. Don’t worry, we’ve got the solutions to keep your content front and center.

User Experience

Okay, you’ve nailed discoverability, crawlability, and indexability. High five! But hold your horses, because there’s one more crucial piece to this SEO puzzle: user experience.

Creating a User-Friendly Website

Listen up, because Google’s been dropping hints like crazy. They’re obsessed with user experience, and for good reason! It’s all about creating a website that’s not just search-engine friendly, but human-friendly too. We’re talking lightning-fast load times, smooth navigation, and content that’s actually enjoyable to consume.

Ever heard of Core Web Vitals? It’s like the holy grail of user experience metrics, and we’re breaking it down. We’ll show you how to optimize for things like Largest Contentful Paint (how fast your main content loads) and Cumulative Layout Shift (those annoying page jumps that make you wanna rage-click). Trust us, your users (and your rankings) will thank you.

And hey, let’s not forget about accessibility. We’re talking about making your website inclusive for everyone, regardless of ability. Think alt text for images, keyboard navigation, and clear, concise language. It’s not just good karma, it’s good for SEO too.

Because here’s the thing: when users are happy, search engines are happy. Positive user signals like low bounce rates and high engagement tell Google that your website is legit and worth showing off in those coveted top spots.

Technical SEO Monitoring & Tools

Congrats, you’ve officially become a technical SEO whiz! But the journey doesn’t end there. Like a houseplant (hopefully, you’re better at keeping those alive than I am), your website needs ongoing TLC to stay healthy and thriving.

Maintaining Technical SEO Health

Remember all those awesome technical SEO tweaks you just implemented? Time to make sure they’re actually working their magic! We’re talking about continuous monitoring to catch any issues before they become major headaches.

Luckily, there’s a whole arsenal of tools out there to make your life easier. We’ll introduce you to the must-haves for tracking your website’s performance, from crawl errors and broken links to page speed and Core Web Vitals.

And hey, let’s talk about automation. Setting up alerts for critical issues means you can relax and enjoy your coffee break without constantly refreshing your analytics dashboard. Because ain’t nobody got time for that.

But here’s the real talk: the world of SEO is constantly evolving. Algorithms change, best practices get updated, and what worked yesterday might not work tomorrow. Don’t worry, we’ll give you the inside scoop on staying ahead of the curve and adapting to the ever-changing SEO landscape. Think of us as your trusty guides in the wild, wild west of search.

Speaker Insights

Ready to level up your technical SEO game from good to “holy moly, how did they get so many rankings?” You’re in for a treat! This webinar features not one, but two industry rockstars who are here to spill the tea on all things technical SEO.

Steven van Vessum (Director of Organic Marketing, Conductor)

First up, we’ve got Steven van Vessum, the Director of Organic Marketing at Conductor. This guy lives and breathes technical SEO. He’s helped countless businesses skyrocket their organic visibility with his data-driven strategies and knack for unearthing hidden SEO gold.

Steven’s bringing his A-game to the webinar, sharing advanced tactics that’ll make your competitors sweat. Think of it as a masterclass in technical SEO, straight from the guy who’s been there, done that, and got the rankings to prove it.

Alexandra Dristas (Principal Solutions Consultant, Conductor)

Next, we’ve got Alexandra Dristas, a Principal Solutions Consultant at Conductor, who knows more about Core Web Vitals and accessibility than your website’s probably ever dreamed of. She’s passionate about creating online experiences that are both delightful and inclusive, and she’s here to show you how to do the same.

Alexandra’s got a knack for taking complex technical concepts and breaking them down into actionable steps that anyone can understand. Get ready for a healthy dose of practical advice on optimizing your website for both humans and search engines.