Fox Corporation Announces Jeff Collins as President of Advertising Sales, Marketing, and Brand Partnerships
In a strategic move that signals a new era for Fox Corporation’s advertising landscape, Lachlan Murdoch, the company’s Executive Chair and Chief Executive Officer, has appointed Jeff Collins as the President of Advertising Sales, Marketing, and Brand Partnerships. This pivotal decision marks a changing of the guard, as Marianne Gammelli, a highly respected industry veteran with over four decades of experience, steps down from her successful tenure.
Executive Summary: A New Chapter Begins
Jeff Collins, a seasoned executive with a proven track record in the media and advertising industry, takes the helm of Fox Corporation’s advertising sales efforts. Reporting directly to Lachlan Murdoch, Collins will oversee the development and execution of innovative strategies across the diverse portfolio of Fox Corporation’s brands, including FOX Entertainment, Tubi, FOX Sports, FS1, FS2, FOX Deportes, and FOX News Media. His expertise will be instrumental in driving revenue growth and fostering strong relationships with advertising partners.
Bidding Farewell to Marianne Gammelli: A Legend Retires
With heartfelt gratitude, Lachlan Murdoch acknowledged the invaluable contributions of Marianne Gammelli to Fox Corporation’s success. Her leadership, strategic acumen, and unwavering dedication have been instrumental in shaping the company’s advertising sales trajectory. Murdoch expressed his pleasure in collaborating with Gammelli and wished her a fulfilling retirement. In response, Gammelli expressed her honor in leading the talented advertising sales team during a transformative period in the industry. She expressed confidence in the team’s ability to continue delivering exceptional results under Collins’ leadership.
Jeff Collins: A Wealth of Experience and Expertise
Jeff Collins brings a wealth of experience and expertise to his new role at Fox Corporation. Prior to joining the company, he served as the Chief Revenue Officer of Viant Technology and its subsidiaries, where he spearheaded the company’s ad tech expansion, drove digital innovation across demand-side platforms (DSPs), and played a key role in integrating Viant into the Time Inc. business. Before that, Collins spent 18 years at Turner Broadcasting, holding various sales and leadership positions across several Time Warner brands, including CNN, HLN, CNN Airport, and CNN Digital.
About Fox Corporation: A Media and Entertainment Powerhouse
Fox Corporation stands as a leading media and entertainment company, captivating audiences with compelling news, sports, and entertainment content through its iconic domestic brands. FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations, and Tubi Media Group hold cultural significance and commercial importance, engaging consumers, fostering deep relationships, and delivering compelling product offerings. Fox Corporation’s strategic vision capitalizes on its strengths and invests in new initiatives, ensuring continued success in the ever-evolving media landscape.
Call to Action: A New Era of Advertising Success
The appointment of Jeff Collins as President of Advertising Sales, Marketing, and Brand Partnerships marks a new era of opportunity and growth for Fox Corporation. Collins’ extensive experience, combined with the company’s diverse portfolio of brands, positions Fox Corporation to soar to new heights in advertising revenue and brand partnerships. As the company embarks on this exciting chapter, it invites advertising partners to join them in exploring innovative and mutually beneficial opportunities.