Fox Appoints Jeff Collins as President of Advertising Sales
In a significant leadership shift, Fox Corporation has appointed Jeff Collins as its new President of Advertising Sales, effective immediately. This strategic move signals a new era for the media giant as it navigates the evolving landscape of ad-supported streaming and changing consumer preferences.
Marianne Gambelli Retires After a Distinguished Career
Marianne Gambelli, the outgoing President of Advertising Sales, concludes an illustrious 40-year career in the industry. Gambelli joined Fox in 2017 as President of Ad Sales for Fox News Media, bringing a wealth of experience from previous roles at NBC and Horizon Media.
Fox CEO Lachlan Murdoch expressed gratitude for Gambelli’s significant contributions, acknowledging her pivotal role in executing successful advertising strategies. Murdoch also lauded Collins’ leadership and innovative spirit, expressing confidence in his ability to drive value for advertising partners across digital and linear platforms.
Jeff Collins Takes the Helm
Jeff Collins assumes the role of President of Advertising Sales at a critical juncture for Fox, coinciding with the 2024 TV upfronts. With his proven leadership and innovative approach, Collins will oversee the company’s advertising sales efforts across its diverse portfolio of linear networks, ad-supported streaming services, and subscription platforms.
Collins expressed his enthusiasm for leading the ad sales team, emphasizing Fox’s unwavering commitment to providing unique and compelling connections with its passionate audiences. He recognized the value of Fox’s trusted brands and platforms, particularly in the current media environment.
Collins’ Background and Experience
Collins brings a wealth of experience to his new role, having served as the EVP of Ad Sales for Fox News Media prior to his promotion. Before joining Fox, he held various sales and leadership positions at Viant Technology and Turner Broadcasting, spanning over 18 years.
Fox’s Portfolio and Focus
Fox’s portfolio primarily consists of linear networks with strong live sports and news platforms, complemented by the ad-supported streaming service Tubi and the subscription service Fox Nation. The company aims to leverage its linear strength and growing digital presence to attract and engage audiences effectively.
Adapting to Changing Industry Dynamics
The appointment of Collins reflects Fox’s strategic focus on adapting to the evolving dynamics of the media industry. With the increasing popularity of ad-supported streaming, Fox seeks to capitalize on its existing linear dominance and expand its reach through digital platforms.
Conclusion
The appointment of Jeff Collins as President of Advertising Sales signifies a new chapter for Fox Corporation. Collins’ leadership and expertise will be instrumental in guiding the company through an evolving media landscape, ensuring its continued success in attracting and retaining advertising partners. Fox’s commitment to delivering results for its advertising partners remains unwavering, and Collins is well-positioned to drive the company’s growth and innovation in the years to come.