Esaote Unveils Refreshed Brand Identity, Embracing “Health with Care”
January 25, 2024 – Florence, Italy – At the 2024 Worldwide Sales & Marketing Meeting in Florence, Italy, Esaote Group, a leading global player in medical imaging, unveiled its transformed brand identity. This annual gathering brought together approximately 400 managers, sales partners, and stakeholders from over 100 countries to share results, strategies, and cutting-edge technologies.
A New Era, Rooted in Legacy
Fueled by remarkable advancements in products, infrastructure, business models, and organizational structures, Esaote has undergone a comprehensive transformation in recent years. To align with its vision, mission, and core values, the company has revamped its brand identity, reflecting its commitment to science, innovation, and technology.
A Modern Logo and Payoff: Embracing Care and Empathy
The rebranding process introduced a modern logo that captures the essence of science, innovation, and technology. Paying homage to its roots, the new logo retains the original company name while incorporating subtle and minimalist graphic elements. A refreshed color palette conveys Esaote’s mission of “Complexity is Simple” and its new payoff, “Health with Care.”
“Our idea of care serves as the unifying thread in our research and production processes and is embodied in Esaote’s unwavering commitment to product quality,” explained Franco Fontana, Esaote CEO. “We continually seek ways to enhance the diagnostic experience and seamlessly integrate it into the broader healthcare journey, spanning prevention, diagnosis, and follow-up.”
Fontana elaborated, “Esaote’s identity, refined over four decades of existence, continues to uphold the company’s name, history, and values. Our evolutionary journey has brought about numerous changes, but our spirit remains steadfast: care remains our primary focus, and we are committed to pushing the boundaries of science and technology, just as we did in the early days.”
Redesigned Website: A Gateway to the New Brand Identity
As a strategic move to promote its new brand identity, Esaote has completely revamped its website, www.esaote.com. Featuring a transformed information architecture that simplifies content access, the website takes a life-centric approach, placing people and their relationships at the heart of all processes.
A Call to Action: Embark on the Journey of Care
Esaote’s new brand identity reflects its commitment to providing innovative and reliable medical imaging solutions that enhance patient care. As the company continues its journey of innovation, it invites healthcare professionals and partners to join forces in delivering exceptional healthcare experiences.
Additional Information:
To learn more about Esaote’s new brand identity and its commitment to “Health with Care,” visit www.esaote.com.