Microsoft Advertising Makes a Splash with August Update: Performance Max Takes Center Stage and More
Hold onto your hats, digital marketers, because Microsoft Advertising just dropped a bombshell of an update, and trust me, you don’t want to be caught snoozin’ on this one. From a major shakeup in shopping campaigns to a slew of shiny new features, this update is jam-packed with goodies that’ll have you rubbin’ your hands together with glee.
Get Ready to Max Out Performance: Smart Shopping Gets a Power-Up
Let’s cut straight to the chase – Smart Shopping campaigns as you know them are officially on their way out. But hold your horses before you start panickin’, because their replacement is about to rock your world. That’s right, folks, Performance Max is stepping up to the plate and it’s bringing its A-game.
Over the next couple of months, Microsoft will be automatically upgrading all Smart Shopping campaigns to Performance Max. You’ll be getting an email notification soon (if you haven’t already), so keep your eyes peeled. But hey, if you’re feelin’ impatient, you can manually upgrade your campaigns right this second. Just look for the “Edit Upgrade to Performance Max” option and you’re good to go.
Now, I know what you’re thinkin’ – “Change is scary!” But trust me, this is one change you’re gonna love. The best part? Your setup, reporting, and performance history will all stay exactly the same. No need to reinvent the wheel, my friend. Of course, there might be a tiny learning curve (think a week or two) while the algorithm does its thing, but after that, you’ll be cruisin’ along with even better results.
New Languages, New Ads, New Possibilities: Microsoft Advertising Expands Its Horizons
Hold up, because the Performance Max upgrade is just the tip of the iceberg. This update is overflowing with exciting additions that’ll make your advertising heart sing. Get ready to dive into a world of new languages, ad formats, and creative tools:
¡Hola!, Merhaba!, 안녕하세요!: Microsoft Advertising Embraces the World
Breaking down language barriers is kind of Microsoft Advertising’s thing now, and this update takes it to a whole new level. Say hello to six new languages joining the party:
- Thai
- Turkish
- Korean
- Russian
- Dutch
- Filipino
That’s right, folks, Microsoft Advertising is going global, making it easier than ever to connect with audiences around the world.
Lights, Camera, Connected TV: Video Ads Get a Major Upgrade
Video is king, and Microsoft Advertising knows it. That’s why they’ve rolled out a red carpet of new features for video and Connected TV (CTV) ads. First up, you can now create and manage your video ads directly within the Microsoft Advertising Editor. No more jumpin’ between platforms! And if you’re lookin’ to tap into the ever-growing world of CTV, you’re in luck. Netflix inventory has officially been added to the mix, giving you access to a whole new audience of binge-watchers.
Microsoft Advertising Makes a Splash with August Update: Performance Max Takes Center Stage and More
Hold onto your hats, digital marketers, because Microsoft Advertising just dropped a bombshell of an update, and trust me, you don’t want to be caught snoozin’ on this one. From a major shakeup in shopping campaigns to a slew of shiny new features, this update is jam-packed with goodies that’ll have you rubbin’ your hands together with glee.
Get Ready to Max Out Performance: Smart Shopping Gets a Power-Up
Let’s cut straight to the chase – Smart Shopping campaigns as you know them are officially on their way out. But hold your horses before you start panickin’, because their replacement is about to rock your world. That’s right, folks, Performance Max is stepping up to the plate and it’s bringing its A-game.
Over the next couple of months, Microsoft will be automatically upgrading all Smart Shopping campaigns to Performance Max. You’ll be getting an email notification soon (if you haven’t already), so keep your eyes peeled. But hey, if you’re feelin’ impatient, you can manually upgrade your campaigns right this second. Just look for the “Edit Upgrade to Performance Max” option and you’re good to go.
Now, I know what you’re thinkin’ – “Change is scary!” But trust me, this is one change you’re gonna love. The best part? Your setup, reporting, and performance history will all stay exactly the same. No need to reinvent the wheel, my friend. Of course, there might be a tiny learning curve (think a week or two) while the algorithm does its thing, but after that, you’ll be cruisin’ along with even better results.
New Languages, New Ads, New Possibilities: Microsoft Advertising Expands Its Horizons
Hold up, because the Performance Max upgrade is just the tip of the iceberg. This update is overflowing with exciting additions that’ll make your advertising heart sing. Get ready to dive into a world of new languages, ad formats, and creative tools:
¡Hola!, Merhaba!, 안녕하세요!: Microsoft Advertising Embraces the World
Breaking down language barriers is kind of Microsoft Advertising’s thing now, and this update takes it to a whole new level. Say hello to six new languages joining the party:
- Thai
- Turkish
- Korean
- Russian
- Dutch
- Filipino
That’s right, folks, Microsoft Advertising is going global, making it easier than ever to connect with audiences around the world.
Lights, Camera, Connected TV: Video Ads Get a Major Upgrade
Video is king, and Microsoft Advertising knows it. That’s why they’ve rolled out a red carpet of new features for video and Connected TV (CTV) ads. First up, you can now create and manage your video ads directly within the Microsoft Advertising Editor. No more jumpin’ between platforms! And if you’re lookin’ to tap into the ever-growing world of CTV, you’re in luck. Netflix inventory has officially been added to the mix, giving you access to a whole new audience of binge-watchers.
Unleash Your Inner Da Vinci: Generative AI for Display Ads
Say goodbye to designer’s block, because Microsoft Advertising is about to become your new creative best friend. With the introduction of Generative AI for display ads, crafting eye-catching banners just got a whole lot easier (and more fun, tbh!). This nifty tool allows you to generate and customize banner assets with just a few clicks. Just feed the AI some basic info about your brand and campaign, and watch in amazement as it whips up a smorgasbord of stunning visuals. Talk about working smarter, not harder!
Get Your Game On: Capitalize on the Summer Games Hype
Remember all those epic moments and inspiring athletes from the Summer Games ? Well, get ready for round two, because the excitement is about to reach fever pitch again! And guess what? Microsoft Advertising is giving you a front-row seat to the action with its new audience targeting opportunities. That’s right, you can now laser-focus your ads to reach those who are glued to their screens, cheering on their favorite teams and athletes. Talk about a slam dunk for your marketing campaigns!
Join the Conversation: Microsoft Advertising Takes to X
Hold onto your tweets, because Microsoft Advertising is about to get social on X (you know, the one that used to be Twitter? Keeping up is hard!). They’re hosting a live forum discussion, and you’re invited! This is your chance to rub virtual elbows with other marketers, pick the brains of industry experts, and get the inside scoop on all things Microsoft Advertising. They haven’t spilled the tea on the exact topic yet, but knowing them, it’s gonna be epic. So, mark your calendars, set those reminders, and get ready to let those fingers fly on the keyboard.
And there you have it, folks – a sneak peek at the latest and greatest from Microsoft Advertising. From Performance Max to Generative AI and beyond, this update is chock-full of game-changing features that’ll have you dominating the digital marketing landscape. So, what are you waiting for? Dive in, explore, and get ready to watch your campaigns soar to new heights!