MSU Advertising Students Knock It Outta the Park with Lansing Lugnuts Locos Campaign

Talk about a home run! Michigan State University advertising students teamed up with the Lansing Lugnuts to craft a marketing campaign for the team’s super cool “Locos” initiative. This wasn’t just some random assignment, though. This was about connecting with Lansing’s growing Hispanic community, which makes up a good chunk – like % of the city! This partnership is a testament to the strong bond between MSU and Lansing, showing how much they value inclusivity and celebrating culture.

The Locos Initiative: Way More Than Just a Game

Picture this: for seven glorious games, the Lansing Lugnuts ditch their usual look and transform into the Lansing Locos! This is all part of Copa de la Diversión, a league-wide fiesta in minor league baseball that honors Hispanic heritage. But it’s not just about the name change. We’re talking special events, awesome promos, and cultural touches that really resonate with the local Hispanic community. It’s about creating an unforgettable experience that brings people together.

MSU Students Step Up to the Plate

Professor Tiffany Wahl, a total rockstar in the advertising world, saw an opportunity – a chance for her senior advertising management students to gain some serious real-world experience. She partnered with the Lugnuts, who, despite being crazy busy with the season kicking off, were all in on getting those fresh, young perspectives. And boy, did the students deliver! They went above and beyond, presenting a complete campaign with a catchy new Locos slogan, mouthwatering food and drink menus, eye-catching social media graphics and vids – you name it, they nailed it.