Hoot Health Unveils Hoot Referrals: A Revolutionary Solution for Optometrists Specializing in Myopia


Empowering Optometrists to Increase Referrals from Pediatricians

Princeton, New Jersey – January 25, 2024

Hoot Health, Inc., a leading provider of doctor CRM and marketing automation solutions, proudly introduces Hoot Referrals, a groundbreaking program designed to assist optometrists specializing in myopia in increasing referrals from pediatricians. This innovative initiative fosters collaboration between eye care professionals and pediatricians, leading to enhanced patient care and improved practice outcomes.

Transforming Patient Care and Expanding Practice Revenue

Bob Miglani, Founder, and CEO of Hoot, emphasizes the transformative impact of this collaboration, stating, “Specialized optometrists in myopia management now have a unique opportunity not only to improve patient care but also to expand their practice revenues by reaching an untapped market for referrals – pediatricians.”

Miglani highlights the outdated nature of traditional promotional materials, such as brochures, business cards, and flyers, in today’s mobile and video-driven world. He emphasizes the effectiveness of healthcare educational videos delivered directly to the mobile phones of doctors and patients, as a powerful means of improving care quality while simultaneously growing practice revenue.

Endorsement from the American Academy of Orthokeratology and Myopia Control

Dr. Cheryl Chapman, President of the American Academy of Orthokeratology and Myopia Control (AAOMC), commends Hoot for its efforts in empowering optometrists to educate pediatricians on myopia management within their local markets. She acknowledges the crucial role of such collaborative efforts in promoting proactive measures for myopia control, ultimately benefiting the overall well-being of the community.

Key Benefits of Hoot Referrals

1.

Raising Awareness about Myopia among Pediatricians:

Empowers optometrists to raise awareness about myopia among pediatricians near their practice, ensuring that children receive early diagnosis and treatment for this prevalent condition.

2.

Simplifying Referrals for New Patients:

Simplifies the process of receiving referrals for new patients, enabling optometrists to expand their patient base and cater to the growing demand for myopia management services.

3.

Improving the Patient Journey:

Enhances the patient journey by ensuring that children diagnosed with myopia receive timely follow-up appointments, leading to improved outcomes and long-term eye health.

Harnessing Geofencing Technology for Targeted Communications

Hoot Referrals utilizes geofencing technology to allow optometrists to focus on pediatricians in proximity to their practice. This targeted approach delivers communications that highlight the importance of myopia awareness and provide valuable insights into the correlation between screen use and myopia. The content also includes practical advice for parents on how to manage their children’s screen time and promote healthy eye habits.

Digital Referrals and Streamlined Diagnosis

Pediatricians, in turn, gain the ability to digitally refer more patients to local optometrists for myopia evaluations. This streamlined approach accelerates the diagnosis and treatment of myopia in children, ensuring early intervention and better outcomes.

Unveiling Hoot Referrals Automation at Hootopia

Hoot will unveil the Hoot Referrals Automation program to Optometrists at its premier virtual Myopia Management learning event, Hootopia. The event will take place on January 27, 2024, from 11 am EST to 1 pm EST. Optometrists can register for the event here.

About Hoot

Hoot is a leading marketing automation platform specifically designed for specialty doctors, including eye care professionals. The platform empowers these doctors to capture and convert patients into their specialty care practice, focusing on areas such as myopia management and dry eyes.

For more information, contact Bob Miglani at [email protected] or visit the Hoot website at www.GetHoot.com.