Ruffles® Athletes Jayson Tatum and A’ja Wilson to Select Winners for “Ridgeline Unlocks” at NBA All-Star 2024
Plano, Texas, January 22, 2024
Ruffles® Launches “Ridgeline Unlocks” for an NBA All-Star Weekend Experience
Ruffles®, the Official Chip of the NBA and WNBA, unveils “Ridgeline Unlocks,” a unique opportunity for basketball enthusiasts to showcase their skills and win an unforgettable NBA All-Star experience. This weekend-long event will culminate in two lucky fans taking the court for a pregame shooting experience ahead of the Ruffles Celebrity Game, marking the first time fans will shoot from the Ruffles Ridgeline – a 4-point line resembling the iconic ridges of Ruffles potato chips.
Jayson Tatum and A’ja Wilson to Choose the Winners
Ruffles Athletes Jayson Tatum and A’ja Wilson will personally select the two winners based on their innovative on-court style, personality, and long-range shooting prowess. Tatum and Wilson may also provide pregame coaching and inspiration to the chosen fans before their shot attempts.
Exclusive Prizes and VIP Treatment for the Winners
In addition to the pregame shooting opportunity, the winning fans will receive an NBA All-Star experience of a lifetime, including a trip for two to Indianapolis, a pregame red-carpet appearance, and a VIP tour of the locker rooms.
Jayson Tatum and A’ja Wilson Share Their Selection Criteria
Jayson Tatum emphasizes the importance of unique skills and personal flavor, stating, “I’m not looking for just anyone who can hit the long shot. To be a part of this experience, it will take a combination of unique skills and personal flavor.”
A’ja Wilson highlights the standout personality and on-court attitude required to represent the iconic Ruffles ridges, saying, “As a Ruffles Athlete, I know what it takes to represent those iconic ridges, a standout personality, and on-court attitude that demands the crowd’s attention, that’s what I will be looking for in the two fans selected.”
How to Participate in the Ruffles Ridgeline Challenge
Basketball enthusiasts who believe they possess the skills to take the pregame shot can participate by sharing a video on Instagram showcasing their best long-range shot. Participants must use the hashtags #RufflesRidgelineChallenge and #Entry or DM @Ruffles on Instagram with both hashtags. The contest is open until January 31, 2024, at 11:59:59 p.m. CT. For more information and official rules, visit the contest website.
Tina Mahal, Senior Vice President of Marketing, Frito-Lay North America, Shares the Vision
Tina Mahal, Senior Vice President of Marketing at Frito-Lay North America, explains the inspiration behind the “Ridgeline Unlocks” program, saying, “Similar to Ruffles’ ridges, which unlock more of what consumers love in a snack – explosive flavor and a satisfying crunch – the “Ridgeline Unlocks” program is all about giving basketball fans more of what they love about hoops culture with exclusive experiences and prizes.”
Ridgeline Shots During the Ruffles NBA All-Star Celebrity Game
Fans watching the 2024 Ruffles NBA All-Star Celebrity Game will have the chance to participate in interactive experiences throughout the game. Whenever a Ridgeline shot is made, fans can scan the on-screen code and follow the instructions on the Ruffles Instagram account to participate in challenges for exclusive rewards.
Ruffles Brings the Ridgeline Experience to Indianapolis
On February 17th and 18th, Ruffles will bring the Ridgeline experience to Indianapolis with a pop-up event at Nap or Nothing, a local streetwear shop. Fans can visit the pop-up to try their hand at sinking a long-range shot from the Ridgeline and unlock rewards, including autographed gear from Ruffles’ exclusive stash and the opportunity to meet special Ruffles Athlete guests Tatum and Wilson.
Ruffles NBA All-Star Celebrity Game Details
The 2024 Ruffles® NBA All-Star Celebrity Game will air exclusively on ESPN at 7 p.m. ET on Friday, February 16th from Lucas Oil Stadium in Indianapolis. Fans can follow Ruffles on social media platforms to stay updated on all the activities and surprises planned for NBA All-Star Weekend.
About Ruffles®
Ruffles® Potato Chips is a flagship brand of Frito-Lay North America, a division of PepsiCo, Inc. Ruffles is known for its unique ridges and bold flavors, offering a satisfying snacking experience. The brand is committed to delivering innovative and exciting products to consumers.
About Frito-Lay North America
Frito-Lay North America is a leading snack food company with a diverse portfolio of brands, including Lay’s, Ruffles, Doritos, Tostitos, Cheetos, Stacy’s, PopCorners, SunChips, and Fritos. The company operates manufacturing facilities across the U.S. and Canada and serves a vast network of retail customers.
About PepsiCo
PepsiCo is a global food and beverage corporation with a broad range of products, including beverages, convenient foods, and snacks. The company’s portfolio includes iconic brands such as Pepsi-Cola, Mountain Dew, Gatorade, Lay’s, Doritos, and Quaker. PepsiCo is committed to sustainability and responsible business practices, aiming to create positive change for the planet and its people.