Nepal’s New Advertising Regulations: Championing Local Artists
Background
On January 29, 2024, the Advertisement Board of Nepal congregated for a paramount discussion program entitled “Role of Artists in Advertising.” This program was meticulously orchestrated to address the groundbreaking changes in advertising regulations, particularly those governing the inclusion of foreign artists in advertisements.
Key Takeaways
The Chairman of the Advertisement Board, the esteemed Laxman Humagain, unveiled a groundbreaking announcement: foreign artists shall no longer grace billboards adorning public spaces or permeate advertisements disseminated through media channels. This resolute decision finds its genesis in the Advertising Regulation Act, 2019, a legislative framework meticulously crafted to regulate and govern the advertising sector in Nepal.
The regulation regulating advertisements (first amendment, 2080 BS) and the code of conduct related to advertisement production, distribution, publication, and broadcasting, 2079 BS, have been meticulously issued and implemented to enforce these regulations with unwavering resolve. The code of conduct delineates a comprehensive set of guidelines for advertisements, encompassing gender sensitivity, consumer protection, an absolute prohibition of obscenity and violence, staunch prevention of rumor mongering, unwavering upholding of national unity and independence, and an emphatic avoidance of endorsing prohibited goods and services.
Chairman Humagain, with an air of unwavering authority, underscored the paramount importance of adhering to these regulations. He issued a stern warning, declaring that those who audaciously flout these regulations will face the full force of legal consequences. The government has been earnestly urged to incorporate appropriate provisions pertaining to advertising regulations within the forthcoming Social Media Management Act.
Emphasis on Local Artists
Bhuwa KC, the esteemed Chairman of the Film Development Board, wholeheartedly endorsed the newly implemented regulations, emphasizing the imperative need to accord Nepali artists the utmost priority in advertising endeavors. He eloquently articulated the myriad challenges faced by actors who, through no fault of their own, unwittingly participate in advertisements that blatantly violate the law.
Conclusion
The Advertisement Board’s resolute decision to restrict the engagement of foreign artists in advertisements heralds a transformative shift in Nepal’s advertising landscape. This bold move is a testament to the government’s unwavering commitment to promoting local talent, ensuring ethical advertising practices, and safeguarding consumers from potentially harmful or misleading advertisements.
As Nepal embarks on this new advertising era, it is imperative for all stakeholders to strictly adhere to the regulations set forth by the Advertisement Board. By embracing local artists and adhering to ethical advertising standards, Nepal can cultivate a vibrant and responsible advertising ecosystem that benefits all.