Netflix Secures Exclusive Rights to WWE’s “Raw” in Landmark $5 Billion Deal: A New Era of Live Entertainment on Netflix
In a groundbreaking move that reshapes the media landscape, Netflix has secured the exclusive rights to WWE’s flagship weekly series, “Raw,” in a comprehensive 10-year deal valued at a staggering $5 billion. This historic partnership marks Netflix’s boldest foray into live entertainment, bringing one of the most iconic and enduring properties in sports and entertainment to its global audience of 247 million members.
WWE’s “Raw” Finds a New Home
For over three decades, “Raw” has captivated audiences worldwide, airing on traditional linear television networks. However, in 2025, “Raw” will embark on a new chapter as it migrates to Netflix’s streaming platform, revolutionizing the way fans consume live entertainment. The show will continue to air on Mondays, maintaining its three-hour runtime, promising an immersive and uninterrupted viewing experience.
Global Expansion and Exclusive Content
Netflix’s acquisition of “Raw” extends beyond the United States, marking a significant expansion of WWE’s reach. The streaming giant will serve as the exclusive home of “Raw” in Canada, the United Kingdom, and Latin America, with plans for further global expansion in the pipeline. Additionally, Netflix will become the sole destination for all WWE shows and specials outside the United States, including the highly acclaimed “SmackDown,” “NXT,” and the marquee tentpole events such as WrestleMania, SummerSlam, and Royal Rumble.
A Collaborative Effort Behind the Scenes
The realization of this landmark deal involved a collaborative effort between Netflix and TKO Group, the parent company of WWE and UFC. Bela Bajaria, Netflix’s chief content officer, played a pivotal role in spearheading the negotiations for the streaming platform. On the other side of the table, TKO Group CEO Ari Emanuel, President Mark Shapiro, WWE President Nick Khan, and CFO Andrew Schleimer worked tirelessly to bring the deal to fruition.
Long-Term Commitment and Mutual Benefits
The 10-year duration of the deal was a crucial factor in securing the partnership. Mark Shapiro emphasized the importance of a long-term commitment, ensuring that TKO Group’s investment in the partnership would be rewarded over time. This extended timeframe also allows Netflix and WWE ample opportunity to collaborate and refine the live streaming experience, optimizing it for the digital platform.
WWE’s Strategic Positioning
With the successful conclusion of the “Raw” deal, TKO Group finds itself in a position of strength and stability. Shapiro expressed his confidence in the company’s prospects, highlighting the upcoming UFC pact and the lucrative deals secured for “SmackDown” and “NXT.” These strategic moves position TKO Group as a dominant force in the world of sports entertainment.
Financial Implications and Market Reaction
While the exact terms of the “Raw” deal remain confidential, it is estimated that WWE will receive an impressive $1.4 billion annually for the five-year “SmackDown” deal on USA Network, representing a significant increase from the current Fox contract. TKO Group Holdings witnessed a surge in its stock price, rising by 15.56% to $89.47 per share, reflecting investor confidence in the company’s future prospects.
Conclusion: A New Chapter in Entertainment History
The Netflix-WWE partnership marks a watershed moment in the convergence of live entertainment and streaming technology. “Raw’s” transition to Netflix opens up new possibilities for storytelling, fan engagement, and revenue generation. As the world of entertainment continues to evolve, Netflix and WWE stand poised to redefine the boundaries of live programming and captivate audiences worldwide.