SipSteady: A KC-Based PR/Marketing Firm Dedicated to Nonalcoholic Brands
In a world where mindful drinking is gaining momentum, two Kansas City women are leading the charge to provide more options for those seeking a nonalcoholic lifestyle. Sarah Pretorius and Kayla Mason, the co-founders of SipSteady, a PR/Marketing firm, are dedicated to exclusively working with and for nonalcoholic brands, helping them grow and gain exposure.
The Rise of Nonalcoholic Brands:
The growing demand for nonalcoholic beverages is fueled by various factors, including:
Health-Conscious Consumers:
An increasing number of individuals prioritize their health and seek alternatives to alcohol that won’t compromise their well-being.
Alcohol Use Disorder:
For those struggling with alcohol use disorder, nonalcoholic options offer a path to recovery and a healthier lifestyle.
Personal Choices:
Some individuals choose to abstain from alcohol for religious, cultural, or personal preferences.
Designated Drivers:
Nonalcoholic beverages cater to designated drivers who want to enjoy social gatherings without the risk of driving under the influence.
Market Growth:
In the past year, there has been a significant 31% increase in nonalcoholic beverage sales, indicating a growing consumer demand.
Nonalcoholic brands are typically small teams with limited resources, making it challenging for them to compete with established alcoholic brands.
SipSteady: A Dedicated Platform for Nonalcoholic Brands:
Mission and Vision:
SipSteady’s mission is to support nonalcoholic brands in their growth journey, helping them gain visibility, credibility, and a loyal customer base.
The firm aims to create a more inclusive and welcoming environment for individuals who choose to abstain from alcohol, promoting the idea that mindful drinking can be enjoyable and fulfilling.
Services Offered:
PR and Marketing Strategies: SipSteady develops tailored PR and marketing campaigns to raise awareness of nonalcoholic brands, increasing their reach and engagement with target audiences.
Brand Positioning and Storytelling: The firm helps nonalcoholic brands define their unique value proposition, craft compelling brand narratives, and position themselves strategically in the market.
Relationship Building: SipSteady fosters strong relationships with key influencers, industry professionals, and media outlets to create opportunities for nonalcoholic brands to connect with their target audience.
Event Planning and Activation: The firm organizes and executes events, tasting sessions, and pop-ups to showcase nonalcoholic brands and provide consumers with opportunities to experience their products.
The Kansas City Connection:
Local Support:
SipSteady is actively working to promote nonalcoholic brands in Kansas City, raising awareness and creating a supportive community for those seeking a sober lifestyle.
The firm has partnered with several local restaurants, bars, and hotels to feature nonalcoholic options on their menus, expanding the availability and accessibility of these beverages.
Midwest Expansion:
SipSteady aims to expand its reach beyond Kansas City, bringing its services to other cities and states in the Midwest region.
The firm sees a growing demand for nonalcoholic options in the Midwest and is committed to supporting the growth of local nonalcoholic brands.
Conclusion:
SipSteady’s dedication to nonalcoholic brands is a testament to the growing demand for mindful drinking options. Sarah Pretorius and Kayla Mason, the co-founders, are passionate about creating a more inclusive and welcoming environment for those who choose to abstain from alcohol. By providing tailored PR and marketing support, SipSteady empowers nonalcoholic brands to thrive, offering consumers a wider range of choices and fostering a healthier and more inclusive drinking culture.
If you’re a nonalcoholic brand looking to grow your business, SipSteady is the perfect partner for you. Contact them today to learn more about their services and how they can help you reach your goals.