Optimove, the CRM Marketing Solution for iGaming, Expands to Supercharge iGaming Sweepstakes Sector
Secures The Money Factory, MyPrize, and Chanced.com as Clients
NEW YORK, May 30, 2024 – Optimove, a leading force in CRM Marketing Solutions for iGaming and Sports Betting, is thrilled to announce its expansion into the booming iGaming Sweepstakes market. This game-changing solution harnesses Optimove’s extensive expertise to empower Sweepstakes operators in elevating contestant experiences, forging unbreakable loyalty, and skyrocketing player lifetime value. The company is proud to welcome three stellar new clients to the Optimove family: The Money Factory, MyPrize, and Chanced.com.
The Need for Personalized Marketing in iGaming Sweepstakes
The iGaming Sweepstakes sector is on fire right now, experiencing explosive growth and, let’s be real, a whole lotta competition. This makes it super crucial for operators to stand out from the crowd. How? By building hardcore loyalty among their contestants and delivering personalized experiences that make ’em feel like VIPs.
Think about it: in a world saturated with options, a generic approach just won’t cut it. Sweepstakes operators who wanna truly thrive need to go beyond the basic and connect with their players on a deeper level. That’s where Optimove steps in to make some magic happen.
Optimove’s Solution for iGaming Sweepstakes Operators
Optimove is killin’ it as the top CRM Marketing Solution in iGaming and Sports Betting. Seriously, these guys are the real deal, trusted by the best in the biz (we’re talkin’ four out of the top five operators in the US, according to that super legit EGR US Power Ranking from earlier this year).
Now, they’re bringin’ that same fire to Sweepstakes companies, empowerin’ them to:
- Enhance contestant experiences: Imagine AI-powered, personalized campaigns across every single touchpoint. It’s like having a marketing ninja who knows exactly what your contestants want before they even do.
- Cultivate loyalty: We’re not just talkin’ casual players here; we’re talkin’ about turnin’ ’em into die-hard fans. Optimove helps you understand and cater to individual preferences, makin’ contestants feel like the rockstars they are.
- Boost retention rates: Say goodbye to those pesky one-time players! With targeted engagement and rewards that feel tailor-made, Optimove helps you keep those contestants comin’ back for more.
- Maximize player lifetime value: This is the holy grail, right? Optimove helps you optimize that entire customer journey, squeezin’ every last drop of value outta every single player interaction.
Key Capabilities of Optimove’s CRM Marketing Solution
Alright, let’s dive into the nitty-gritty of what makes Optimove’s CRM Marketing Solution so darn effective.
Advanced Marketing AI
We’re not talkin’ about some basic algorithms here, folks. Optimove brings the big guns with AI-driven insights, content creation, and campaign orchestration. This bad boy helps you understand your contestants on a whole new level and streamlines those personalized multichannel campaigns like a boss.
Personalized Web and App Experiences
Forget about those cookie-cutter websites and apps. Optimove’s Digital Experience Platform (DXP), Opti-X, lets you deliver personalized content and product recommendations that’ll make your contestants feel like they’ve hit the jackpot. We’re talking business rules and over twenty AI models workin’ their magic to create a digital experience that’s tailor-made for each individual.
Enriched Customer Profiles
Data is king, my friends, and Optimove knows how to treat royalty. This solution creates a single-contestant view that’s more comprehensive than your grandma’s scrapbook. By unifying data from all your sources (CRM, service clouds, those dusty old data warehouses, you name it), Optimove gives you a holistic understanding of each and every contestant. That means you can create personalized engagement that’s so on point, it’s scary.
Dynamic Real-Time Marketing
In the fast-paced world of iGaming Sweepstakes, timing is everything. That’s why Optimove combines historical data, sophisticated modeling, and real-time insights to deliver dynamic marketing that’s always one step ahead. This allows you to react to contestant actions with personalized messages across all channels, and I mean instantly.
A Continuous Optimization Loop
Optimove’s not about that “set it and forget it” life. Their experimentation tools let you measure the impact of your campaigns and strategies with laser precision. That way, you can continuously optimize your CRM Marketing performance and squeeze every last penny out of your ROI.
Quotes
“The iGaming Sweepstakes space is crazy competitive right now,” says Tomer Imber, Senior Director of Sales at Optimove. “To win, you gotta create those killer personalized experiences that keep contestants hooked. That’s where Optimove comes in. Our solution is like giving Sweepstakes operators a cheat code – we empower them to build loyalty, boost retention, and watch their business soar. We’re stoked to welcome The Money Factory, MyPrize, and Chanced.com to the Optimove fam!”
About Optimove
Hold up, did someone say “Customer-Led Marketing Platform”? Yep, that’s Optimove – the #1 CRM Marketing Solution for iGaming and Sports Betting bigwigs. These guys are all about putting the customer (aka the player) front and center. And guess what? It works! We’re talkin’ an average increase of 33% in customer lifetime value for brands. Unified player data, AI-led multichannel orchestration, statistically credible incrementality measurement – Optimove’s got it all.
Call to Action
Don’t just take our word for it, head over to Optimove.com and see the magic for yourself.
Contact Information
Guy Leshno
Optimove
+447716089172
[email protected]