edatanetworks Strengthens Its Intellectual Property Portfolio with the Grant of US Patent 17/230,076

Key Points:

• edatanetworks Inc. secures patent approval from the United States Patent and Trademark Office (USPTO) for patent 17/230,076.
• This patent bolsters edatanetworks’ intellectual property (IP) in digital and broadcast advertising domains.
• The patent covers analyzing tokenized transaction data to determine if a targeted digital or broadcast advertisement (such as ATSC 3.0) has resulted in a purchase from the advertising merchant.
• Upon identifying a successful advertisement-to-purchase correlation, a merchant-funded micro-donation is generated for local community organizations.
• This innovative approach provides a measurable return on marketing investment for local merchants while simultaneously strengthening their community ties.

Detailed Explanation:

Background:

edatanetworks Inc. (edata) is a privately held intellectual property company headquartered in Edmonton, Alberta, Canada. Since its establishment in 2001, edata has collaborated with various organizations and conducted market deployments. The company holds a portfolio of patents that champion philanthropic initiatives by leveraging existing technological and financial infrastructures.

Patent 17/230,076:

The recently granted patent 17/230,076 significantly enhances edatanetworks’ intellectual property portfolio in the realms of digital and broadcast advertising. This patent introduces a novel system for analyzing tokenized transaction data to ascertain the effectiveness of targeted digital or broadcast advertisements in driving purchases from the sponsoring merchant.

Innovative Philanthropic Model:

The core innovation of patent 17/230,076 lies in its ability to generate merchant-funded micro-donations for local community organizations. When a targeted advertisement successfully prompts a purchase, a portion of the revenue generated from that transaction is allocated as a micro-donation to a local charity or community initiative.

Benefits for Local Merchants:

This philanthropic approach offers tangible benefits to local merchants. By correlating donation commitments to successful transactions, merchants gain a measurable return on their marketing investments. Moreover, the goodwill generated through these micro-donations enhances their reputation and brand value among local customers, fostering a positive business environment.

Terry Tietzen, Founder and CEO of edatanetworks, shares his insights:

“Patent 17/230,076 is a significant addition to our intellectual property portfolio, complementing our existing patents. Together, these patents underscore the fundamental principles of our IP’s DNA, where donations are 100% merchant-defined, 100% pass-through, and consumer-directed – all at no cost to the consumer. The positive impact of a merchant’s micro-donations on their reputation and brand value with local customers is truly remarkable.”

Conclusion:

edatanetworks’ patent 17/230,076 represents a breakthrough in the field of digital and broadcast advertising. By harnessing the power of tokenized transaction data, this patent enables local merchants to engage in philanthropic initiatives that benefit their communities. This innovative approach fosters a mutually beneficial relationship between businesses and their local communities, driving economic growth and social well-being.