Zooplus Taps Jonas Schultheiss as Chief Marketing Officer
Date: 2024
Location: Munich, Germany
Organization: zooplus SE
In a strategic move that underscores its commitment to revolutionizing the European pet retail landscape, zooplus SE, a leading online pet retailer, has appointed Jonas Schultheiss as its Chief Marketing Officer (CMO). With an impressive track record of driving growth and innovation in the e-commerce sector, Schultheiss will spearhead zooplus’s marketing initiatives, propelling the company towards even greater heights of success.
Schultheiss’s Mandate: Steering zooplus Towards Marketing Excellence
As CMO, Jonas Schultheiss assumes the responsibility of overseeing a comprehensive spectrum of marketing activities, encompassing digital marketing, data analytics, branding, content creation, design, offline marketing, and customer relationship management (CRM). His primary mission is to elevate zooplus’s position as the preeminent pet retail destination in Europe, cultivating a loyal customer base and accelerating the company’s growth trajectory.
CEO’s Perspective: A Vote of Confidence in Schultheiss’s Leadership
Geoffroy Lefebvre, zooplus’s Chief Executive Officer (CEO), expressed his unwavering confidence in Schultheiss’s ability to transform the company’s marketing strategy and drive tangible results. He lauded Schultheiss’s extensive experience in building and leading high-performing marketing teams, emphasizing his expertise in leveraging data-driven insights to optimize customer engagement and drive conversions. Lefebvre expressed his belief that Schultheiss’s leadership will be instrumental in translating zooplus’s vision into reality, propelling the company towards becoming the most beloved brand for pet parents across Europe.
Schultheiss’s Storied Career: A Trailblazer in E-commerce Marketing
Prior to joining zooplus, Jonas Schultheiss left an indelible mark on the e-commerce industry through his nine-year tenure at Marley Spoon, a leading meal-kit delivery service. He played a pivotal role in the company’s inception, establishing its marketing team and subsequently assuming the role of Chief Marketing Officer in 2017. Under Schultheiss’s stewardship, Marley Spoon experienced remarkable growth, solidifying its position as a major player in the online food delivery market. Earlier in his career, Schultheiss held leadership positions at Delivery Hero, a Berlin-based online food delivery service, where he honed his skills in developing and executing innovative marketing strategies.
Schultheiss’s Educational Background: A Foundation for Success
Jonas Schultheiss holds a bachelor’s degree in psychology from Durham University, a prestigious institution renowned for its rigorous academic standards and commitment to intellectual excellence. His educational background has provided him with a deep understanding of consumer behavior and market dynamics, invaluable assets in the ever-evolving landscape of e-commerce marketing.
Operational Base: Munich, Germany – The Heart of zooplus’s Operations
Jonas Schultheiss will be based at zooplus’s headquarters in Munich, Germany, where he will be in close proximity to the company’s executive leadership team and key decision-makers. This strategic location will enable him to effectively align marketing initiatives with the company’s overall business objectives, ensuring seamless collaboration and efficient execution of marketing campaigns.
Call to Action: Join zooplus on Its Journey to Pet Retail Supremacy
zooplus’s appointment of Jonas Schultheiss as CMO marks a significant milestone in the company’s quest to revolutionize the European pet retail market. His proven track record of success in driving growth and innovation, coupled with his passion for the pet industry, positions zooplus for a future of unprecedented success. As the company embarks on this exciting new chapter, it invites pet enthusiasts and industry professionals to join its journey, shaping the future of pet care and creating a world where every pet thrives.