Karyn Dudley Madore: A Catalyst for Social Change

In the ever-evolving landscape of public health, effective communication strategies are paramount to driving positive change. Social marketing, a powerful tool harnessing the principles of marketing to address societal issues, plays a crucial role in this endeavor. At the helm of this transformative movement stands Karyn Dudley Madore, the newly elected President of the Social Marketing Association of North America (SMANA) Board of Directors.

A Trailblazer in Public Health Communications

With over two and a half decades of experience in the realm of public health and health communications, Karyn Dudley Madore is a beacon of inspiration. Her expertise encompasses strategic communications, behavior change campaigns, and a deep understanding of the intricacies of social marketing. Ms. Madore’s unwavering commitment to improving public health outcomes shines through her leadership in numerous impactful campaigns.

Championing Award-Winning Campaigns

Ms. Madore’s leadership has propelled several award-winning campaigns that have left an indelible mark on public health. Her unwavering dedication to combating the opioid crisis is evident in her stewardship of three statewide opioid campaigns, two in New Hampshire and one in Maine. These campaigns exemplified her ability to mobilize communities and effect meaningful change.

Accolades and Recognition

Ms. Madore’s remarkable contributions have garnered well-deserved recognition. Her pivotal role in New Hampshire’s Anyone.Anytime.NH™ public awareness campaign, aimed at tackling the state’s opioid crisis, earned an honorable mention in the prestigious 2017 NPHIC Berreth Awards for Excellence in Public Health Communication. This campaign’s impact was further acknowledged in the Surgeon General’s Report on Alcohol, Drugs, and Health, Facing Addiction in America, leading to a subsequent campaign, The Doorway.

Ms. Madore’s most recent triumph lies in the successful conclusion of an 18-month statewide opioid awareness campaign in Maine, titled OPTIONS: Overdose Prevention Through Intensive Outreach Naloxone and Safety. This campaign aimed to raise awareness and provide resources for overdose prevention.

A Multifaceted Professional

Despite her new responsibilities at SMANA, Ms. Madore remains steadfast in her commitment to JSI, a leading global public health organization. As part of JSI’s Health Communication team, she continues to lead projects and contribute to the organization’s mission of improving public health outcomes.

Ms. Madore’s dedication to fostering the next generation of public health leaders is evident in her adjunct professorship at Rivier University. Through her teaching, she imparts her knowledge and expertise to students, nurturing their understanding of behavior change and theory.

Spearheading SMANA’s Transformative Journey

As President of the SMANA Board of Directors, Ms. Madore is poised to shape the organization’s future and amplify its impact. She eagerly anticipates planning upcoming SMANA events, including the revamped North American Social Marketing Conference scheduled for May 15-18, 2024, in Clearwater, Florida. This conference promises to be a hub of innovation, showcasing the latest advancements in social marketing, public health, and health communications.

Notably, the conference is organized in collaboration with the University of South Florida (USF), fostering a productive partnership between SMANA and academia. This collaboration underscores SMANA’s commitment to bridging the gap between research and practice, ensuring that evidence-based strategies reach those who need them most.

A Resounding Call to Action

Karyn Dudley Madore’s election as President of the SMANA Board of Directors is a testament to her unwavering dedication to promoting social change and elevating the impact of social marketing strategies across North America. Her extensive experience, proven leadership, and passion for public health make her an ideal candidate to guide SMANA in its mission.

The upcoming SMANA events, including the North American Social Marketing Conference, provide opportunities for professionals in the field to come together, share knowledge, and drive positive change in communities. Join us in this collective effort to create a healthier and more equitable society for all.